Our world is full of passion and creativity - it’s all about sport, style and making both happen. With brands that shape the future of sport. On and off the pitch. In all kinds of ways. All over the world. This space features a selection of topics that excite and move us most. Dive deeper, learn more, be part. Enjoy.

Media Coverage

June 24, 2023 · The Sydney Morning Herald

adidas launches flagship store as sports retailing booms

June 06, 2023 · WWD

adidas North America offers student loan relief to full-time employees

May 24, 2023 · New Kerala

Team India kickstarts preparation for WTC final against Australia