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adidas bets big on recycled material to ‘save the ocean’

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From 2024 onwards, adidas will use only recycled polyester in its products

adidas has said that more than half of the polyester used in its products this year would come from recycled material. From adidas, that means that millions of shoes will be made from plastic waste.

For Beyoncé, Creativity Is the Ultimate Power

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IVY PARK x adidas

In a candid 'Ask Me Anything,' Beyoncé opens up about love, reclaiming her IVY PARK line, and her quest for purpose. Her IVY PARK x adidas collection is living proof that you, too, can be a stylish superhero in your own life, no matter where you live and who you are. She designs IVY PARK with everyone in mind, emphasizing a “fly” look for all—whether dropping off the kids, going to the gym, or out on a dinner date. For the launch, Beyoncé hand-selected her favorite footwear models and mixed them with the aesthetics of the season. This new line is fun and lends itself to creativity, the ultimate power.

Reebok Forever Floatride GROW: First ever plant-based running shoe

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Reebok launches first ever plant-based running shoe

Building upon their cotton + corn lifestyle collection from 2018, the Reebok Forever Floatride GROW is said to be the first ever plant-based running shoe. Its design replicates the silhouette of the brand’s Forever Floatride energy model, but now pairs sustainability with high performance. As they reduce their use of petroleum-based plastics, Reebok’s new design has been made with castor beans, algae, eucalyptus trees and natural rubber, which are all sustainably sourced.

Exclusive: Prada and adidas Unveil Their Collaboration

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Prada and adidas unveil the first release of their partnership

After teasing a joint project for weeks, Prada and adidas are finally sharing the debut products from their collaboration. The first is an all-white take on the adidas Superstar sneaker, made in Italy by Prada, which will come in a limited edition of 700. In addition to the shoe, the brands are releasing a large version of Prada’s bowling bag tote, also in white leather, that hybridizes Prada’s iconic silhouette with the functionality of an adidas gym bag.

Fact Snacks

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We delivered another successful quarter. Sales in our strategic growth areas Greater China and e-commerce continued to increase at a double-digit rate – and so did our bottom line.


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Currency-neutral revenues increase


in Q2 2019

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In the second quarter, currency-neutral revenues grew 4%, reflecting growth at both brands. Revenues at brand adidas were up 4% in the quarter, driven by a high-single-digit increase in Sport Inspired. Revenues in Sport Performance declined at a low-single-digit rate as the non-recurrence of last year’s FIFA World Cup-related sales led to a strong decrease in the football category which more than offset double-digit growth in the training and basketball categories. Reebok sales returned to growth in the second quarter. Driven by the Classics category, revenues of the Reebok brand grew 3% on a currency-neutral basis. From a channel perspective, the company’s top-line increase reflects a double-digit improvement in direct-to-consumer revenues with particularly strong growth in e-commerce, where sales increased 37% in the quarter. In euro terms, the company’s revenues grew 5% in the second quarter to € 5.509 billion (2018: € 5.261 billion).

Our newly constructed office building 'Arena' offers space for more than


employees on 52,000 m2

adidas has been ranked 


in the

2018 Corporate Human Rights Benchmark, which measures the human rights performance of the top 100+ global companies.


2018 Corporate Human Rights Benchmark

adidas has been ranked #1 in the 2018 Corporate Human Rights Benchmark (CHRB), which measures the human rights performance of the top 100+ global companies across industry sectors. The CHRB ratings are closely tracked by investors and social responsibility investment (SRI) funds. With a score of 87.5 we moved up 4 places in the ranking, having been placed 5th in the 2017 pilot. Why did we do so well? One word: Transparency. We shared our ongoing work to protect human rights defenders, to tackle modern slavery challenges along our supply chain and our deep involvement in human rights and sports. We also shared our policies and approach to women’s rights, which has both an internal and external focus for us as a brand. The bottom line is that we are delivering on our belief that, through sport, we have the power to change lives.