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Our world is full of passion and creativity - it’s all about sport, style and making both happen. With brands that shape the future of sport. On and off the pitch. In all kinds of ways. All over the world. This space features a selection of topics that excite and move us most. Dive deeper, learn more, be part. Enjoy.
Media Coverage

adidas news
Peloton and adidas are Working Together on an Exclusive Apparel Line
The collection was designed with help from some of Peloton’s top cycling instructors, including Robin Arzon, Ally Love, and Cody Rigsby
Peloton and adidas announced Thursday they’re working together to create a new line of athletic apparel and lifestyle gear, in inclusive sizes and unisex styles. “During a time where we are not able to be physically together, we have an incredible opportunity to help grow connected communities and continue to support people as they build their new fitness journeys at home,” said Aimee Arana, General Manager of Global Training at adidas, in a statement.

Peloton and adidas are Working Together on an Exclusive Apparel Line

adidas news
adidas Opens Its Most Sustainable and Technologically Advanced Flagship in Dubai
Showcasing the future of retail in its finest form
adidas has opened its first global flagship across the Middle East, India and Africa – located in the largest shopping mall in the world, The Dubai Mall. The first adidas store with sustainability at its core, the technologically advanced store blurs the lines between the physical and the digital realm, providing a snapshot of the future of retail – setting the bar high for its counterparts.

adidas Opens Its Most Sustainable and Technologically Advanced Flagship in Dubai

adidas news
5 Big Investments adidas Is Making to Boost Sales and Profitability Over the Next Four Years
adidas has unveiled a set of ambitious targets for the next four years as part of a new companywide growth strategy
At its Investor & Media Day, adidas presented its new strategy ‘Own the Game’, which has the primary goal to “significantly increase” sales and profitability as well as “gain market share” by 2025. According to adidas, more than 95% of revenue growth leading up to 2025 is expected to come from five categories: football, running, training and outdoor, as well as lifestyle. It will also introduce the subcategory of sportswear as the athleisure trend continues to take off in pandemic times.

5 Big Investments adidas Is Making to Boost Sales and Profitability Over the Next Four Years
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adidas news
March 18, 2021 · CNBCPeloton and adidas are Working Together on an Exclusive Apparel Line
The collection was designed with help from some of Peloton’s top cycling instructors, including Robin Arzon, Ally Love, and Cody Rigsby
cnbc.comPeloton and adidas announced Thursday they’re working together to create a new line of athletic apparel and lifestyle gear, in inclusive sizes and unisex styles. “During a time where we are not able to be physically together, we have an incredible opportunity to help grow connected communities and continue to support people as they build their new fitness journeys at home,” said Aimee Arana, General Manager of Global Training at adidas, in a statement.
March 18, 2021 · CNBCPeloton and adidas are Working Together on an Exclusive Apparel Line
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adidas news
March 15, 2021 · HYPEBEASTadidas Opens Its Most Sustainable and Technologically Advanced Flagship in Dubai
Showcasing the future of retail in its finest form
hypebeast.comadidas has opened its first global flagship across the Middle East, India and Africa – located in the largest shopping mall in the world, The Dubai Mall. The first adidas store with sustainability at its core, the technologically advanced store blurs the lines between the physical and the digital realm, providing a snapshot of the future of retail – setting the bar high for its counterparts.
March 15, 2021 · HYPEBEASTadidas Opens Its Most Sustainable and Technologically Advanced Flagship in Dubai
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adidas news
March 10, 2021 · Footwear News5 Big Investments adidas Is Making to Boost Sales and Profitability Over the Next Four Years
adidas has unveiled a set of ambitious targets for the next four years as part of a new companywide growth strategy
footwearnews.comAt its Investor & Media Day, adidas presented its new strategy ‘Own the Game’, which has the primary goal to “significantly increase” sales and profitability as well as “gain market share” by 2025. According to adidas, more than 95% of revenue growth leading up to 2025 is expected to come from five categories: football, running, training and outdoor, as well as lifestyle. It will also introduce the subcategory of sportswear as the athleisure trend continues to take off in pandemic times.
March 10, 2021 · Footwear News5 Big Investments adidas Is Making to Boost Sales and Profitability Over the Next Four Years