Our world is full of passion and creativity - it’s all about sport, style and making both happen. With brands that shape the future of sport. On and off the pitch. In all kinds of ways. All over the world. This space features a selection of topics that excite and move us most. Dive deeper, learn more, be part. Enjoy.

Media Coverage

December 17, 2021 · Vogue Business

adidas reveals new NFT project with Bored Ape Yacht Club

December 16, 2021 · reuters

adidas launches new share buyback

December 14, 2021 · Highsnobiety

adidas & Allbirds' Collaborative Sneaker Changes Everything