Our world is full of passion and creativity - it’s all about sport, style and making both happen. With brands that shape the future of sport. On and off the pitch. In all kinds of ways. All over the world. This space features a selection of topics that excite and move us most. Dive deeper, learn more, be part. Enjoy.

Media Coverage

December 08, 2023 · Reuters

In Olympics race, adidas pursues edge in new sports

December 05, 2023 · BBC

Euro 2024: adidas ball technology will enable quicker offside and handball decisions, says Uefa

November 28, 2023 · Footwear News

How the adidas Samba Changed Fashion and Sneakers in 2023 and Became the FNAA Shoe of the Year