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Expansions At Adidas' Germany Headquarters And Portland Offices Show Brand Growth

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On 54 acres north of the Aurach River in Germany, the global headquarters of adidas sprawls across the Bavarian countryside, a mix of historic World War II-era offices and ultra-modern architecture continually opening new and showing the growth of the world’s second-largest athletic footwear and apparel manufacturer.

adidas moved from its original location in the heart of Herzogenaurach in May 1999 to what was then 39 acres of land near rival Puma. The adidas growth had them soon expand to 54 acres and with the opening of three new buildings in the last two years, including the brand-new Arena building last month to house more than 2,000 employees in 560,000 square feet of space.

adidas Continues Its Winning Streak

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adidas AG shares soared to a record as the German sportswear giant tapped the marketing power of soccer star Lionel Messi and celebrities like Kanye West to boost sales in China, extending its half-decade hot streak.

The German sports apparel maker benefited from double-digit growth in the Asian nation in the first quarter, compensating for weakness in Europe and North America. E-commerce revenue gained 40 percent, and the stock rose as much as 7.8 percent on Friday.

The Fashion Transparency Index: 2019 report ranks world's biggest brands

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adidas, Reebok and H&M are among the brands leading the way when it comes to transparency in their supply chain, a new report has found. The Fashion Transparency Index has rated 200 of the world’s biggest brands (chosen on the basis of annual turnover representing more than $500m) based on their public disclosure of “policy and commitments, governance, supply-chain traceability, supplier assessment and remediation, and new ‘spotlight issues’ covering gender equality, decent work, climate action and responsible consumption and production”.

Exclusive: adidas’s radical new shoe could change how the world buys sneakers

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Futurecraft Loop is an experiment in the circular economy. For adidas, it could be the beginning of a major shift in how it does business.

When it catches the light, the all-white shoe shimmers like a radioactive marshmallow. I know it will never look this pristine again. Not just because it will get inevitably dirty, as all shoes do. But because this shoe will one day be recycled into a new shoe that, somewhere in its weave, will sport evidence of its past life: dirt, grass stains, and even the natural yellowing of time.
This is adidas Futurecraft Loop. It’s the first performance running shoe–and one of the first consumer products in general–designed for a circular life cycle. “When you wear out this product, you give it back to us. And we recycle it,” says Tanyaradzwa Sahanga, materials engineer at adidas. “We can take that recycled output, those ground bits of shoe, and put them into new shoes again.”

Fact Snacks

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We had a successful start to the year, delivering double-digit sales increases in our strategic growth areas Greater China and e-commerce as well as another strong profitability improvement. 

KASPER RORSTED, ADIDAS CEO
 

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Currency-neutral revenues increase

4%

in Q1 2019

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Currency-neutral revenues increase 4% in Q1 2019
In the first quarter, currency-neutral revenues grew 4%. This development was driven by 5% growth at brand adidas, reflecting increases in both Sport Inspired and Sport Performance. The latter was driven by high-single-digit growth in the training and running categories, partially offset by tough comparisons in football due to the non-recurrence of last year’s World Cup related revenues. Currency-neutral Reebok sales were down 6%, despite growth in Classics. From a channel perspective, the company’s top-line increase was largely driven by double-digit improvements in direct-to-consumer revenues with particularly strong support from e-commerce, where sales grew 40% in the quarter. In euro terms, the company’s revenues grew 6% in the first quarter to € 5.883 billion (2018: € 5.548 billion).

Our newly constructed office building 'Arena' offers space for more than

2,000

employees on

52,000 m2

We want to bring the best talents to Herzogenaurach and offer them perfect conditions. At the 'World of Sports’, we combine a modern, international working environment with flat hierarchies and an open, creative atmosphere. In addition, we offer a unique range of sports.

KAREN PARKIN, ADIDAS EXECUTIVE BOARD MEMBER RESPONSIBLE FOR GLOBAL HUMAN RESOURCES
 

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