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G2’s Ambitious adidas Partnership Aims To Shake Up Esports In 2021

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G2 Esports Secures Multi-Year Deal With adidas

G2 Esports, one of the world’s leading esports brands, has announced a major new partnership with global sportswear powerhouse adidas – an agreement that could not only revolutionize G2’s “entertainment empire”, but also help push esports closer to acceptance as performance sports in their own right.

Sam Handy on adidas’ UltraBOOST 21: “If We Do Our Job Right, It’ll Last Forever”

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adidas Running’s creative director discusses the UB21’s design process, sustainability, and the legacy of UltraBOOST

Revealed on January 14, the UltraBOOST 21 is the latest and greatest running sneaker from adidas Running. Made with at least 50 percent recycled Parley Ocean Plastic in the upper, six percent more BOOST in the midsole, a new Torsion bar, floating cage design, PRIMEKNIT+ weave and more, this new models seems to harness everything runners (and sneakerheads) know and love about the UB line, and refine it, master it, and as Sam Handy – the creative director at adidas Running – says, “turbocharge” it to become the best running sneaker in adidas’ roster.

Versatility the key in Reebok’s new Nano X1 training shoe

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More than a decade in the making

The release of Reebok’s Nano X1 highlights the silhouette’s ambition to offer versatility in the changing fitness market. The shoe includes a number of technology and feature updates, such as a refined toe shape to make the Nano X1 a better fit for more activities. "The Nano X1 is the most refined and versatile iteration of the Nano to date," emphasizes Tal Short, Reebok's senior product manager who led the design of the Nano X1.

adidas Plans to Make 17 Million Pairs of Shoes With Recycled Plastic Waste in 2021 — Here Are Its…

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A mission to end plastic waste

With 2021 just around the corner, adidas revealed some of its sustainability plans for the year.

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We delivered another successful quarter. Sales in our strategic growth areas Greater China and e-commerce continued to increase at a double-digit rate – and so did our bottom line.

KASPER RORSTED, ADIDAS CEO

Open source

Currency-neutral revenues increase

4%

in Q2 2019

Open source

In the second quarter, currency-neutral revenues grew 4%, reflecting growth at both brands. Revenues at brand adidas were up 4% in the quarter, driven by a high-single-digit increase in Sport Inspired. Revenues in Sport Performance declined at a low-single-digit rate as the non-recurrence of last year’s FIFA World Cup-related sales led to a strong decrease in the football category which more than offset double-digit growth in the training and basketball categories. Reebok sales returned to growth in the second quarter. Driven by the Classics category, revenues of the Reebok brand grew 3% on a currency-neutral basis. From a channel perspective, the company’s top-line increase reflects a double-digit improvement in direct-to-consumer revenues with particularly strong growth in e-commerce, where sales increased 37% in the quarter. In euro terms, the company’s revenues grew 5% in the second quarter to € 5.509 billion (2018: € 5.261 billion).

Our newly constructed office building 'Arena' offers space for more than

2,000

employees on 52,000 m2

adidas has been ranked 

#1 

in the

2018 Corporate Human Rights Benchmark, which measures the human rights performance of the top 100+ global companies.
 

 

2018 Corporate Human Rights Benchmark

adidas has been ranked #1 in the 2018 Corporate Human Rights Benchmark (CHRB), which measures the human rights performance of the top 100+ global companies across industry sectors. The CHRB ratings are closely tracked by investors and social responsibility investment (SRI) funds. With a score of 87.5 we moved up 4 places in the ranking, having been placed 5th in the 2017 pilot. Why did we do so well? One word: Transparency. We shared our ongoing work to protect human rights defenders, to tackle modern slavery challenges along our supply chain and our deep involvement in human rights and sports. We also shared our policies and approach to women’s rights, which has both an internal and external focus for us as a brand. The bottom line is that we are delivering on our belief that, through sport, we have the power to change lives.