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adidas by Stella McCartney is making new clothes by liquifying old ones

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Before it became a hoodie, the material in a new adidas by Stella McCartney top might have had a previous life as part of a T-shirt or a pair of jeans. The limited-edition sweatshirt is the first commercially produced garment to use new technology that purifies and liquifies old cotton to transform it into new material.

How adidas Used 3D Design to Cut Down on Sample Waste

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For years, brands have struggled to understand how to successfully integrate digital content into their businesses.

Even companies that bought into the 3D revolution, forming digital content creation teams and implementing cutting-edge software upgrades, frequently found that those departments were quickly siloed and inefficient.

That doesn’t mean that the value of digital content is in any way lessened by this lack of efficiency, however. In fact, according to Sky Asay, Adidas’ director of design operations, creating high quality, 3D content with a standardized system prior to handing a product off to marketing and sales can have a dramatic effect on sell-in — and can end up becoming a sustainable touch point for a brand.

adidas Top Exec Kate Ridley on How #MeToo Changed Corporate Culture & What It Will Take for Women…

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With more than two decades of experience under her belt, Kate Ridley, SVP and brand director for Adidas, has honed her ability to navigate the ins and out of the sports industry.

Expansions At Adidas' Germany Headquarters And Portland Offices Show Brand Growth

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On 54 acres north of the Aurach River in Germany, the global headquarters of adidas sprawls across the Bavarian countryside, a mix of historic World War II-era offices and ultra-modern architecture continually opening new and showing the growth of the world’s second-largest athletic footwear and apparel manufacturer.

adidas moved from its original location in the heart of Herzogenaurach in May 1999 to what was then 39 acres of land near rival Puma. The adidas growth had them soon expand to 54 acres and with the opening of three new buildings in the last two years, including the brand-new Arena building last month to house more than 2,000 employees in 560,000 square feet of space.

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We delivered another successful quarter. Sales in our strategic growth areas Greater China and e-commerce continued to increase at a double-digit rate – and so did our bottom line.

KASPER RORSTED, ADIDAS CEO

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Currency-neutral revenues increase

4%

in Q2 2019

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In the second quarter, currency-neutral revenues grew 4%, reflecting growth at both brands. Revenues at brand adidas were up 4% in the quarter, driven by a high-single-digit increase in Sport Inspired. Revenues in Sport Performance declined at a low-single-digit rate as the non-recurrence of last year’s FIFA World Cup-related sales led to a strong decrease in the football category which more than offset double-digit growth in the training and basketball categories. Reebok sales returned to growth in the second quarter. Driven by the Classics category, revenues of the Reebok brand grew 3% on a currency-neutral basis. From a channel perspective, the company’s top-line increase reflects a double-digit improvement in direct-to-consumer revenues with particularly strong growth in e-commerce, where sales increased 37% in the quarter. In euro terms, the company’s revenues grew 5% in the second quarter to € 5.509 billion (2018: € 5.261 billion).

Our newly constructed office building 'Arena' offers space for more than

2,000

employees on 52,000 m2

adidas has been ranked 

#1 

in the

2018 Corporate Human Rights Benchmark, which measures the human rights performance of the top 100+ global companies.
 

 

2018 Corporate Human Rights Benchmark

adidas has been ranked #1 in the 2018 Corporate Human Rights Benchmark (CHRB), which measures the human rights performance of the top 100+ global companies across industry sectors. The CHRB ratings are closely tracked by investors and social responsibility investment (SRI) funds. With a score of 87.5 we moved up 4 places in the ranking, having been placed 5th in the 2017 pilot. Why did we do so well? One word: Transparency. We shared our ongoing work to protect human rights defenders, to tackle modern slavery challenges along our supply chain and our deep involvement in human rights and sports. We also shared our policies and approach to women’s rights, which has both an internal and external focus for us as a brand. The bottom line is that we are delivering on our belief that, through sport, we have the power to change lives.