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The adidas Adizero Adios Pro are the brand's fastest trainers yet

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Take your running game to the next level

adidas launched the adizero adios Pro, its fastest running shoe so far this year that features brand-new technology never seen before in footwear. adidas Senior Footwear Designer Falk Bruns explains, “Crafting the footwear that would support runners to go faster than ever and achieve their bests could not be done without collaboration. With that in mind, we went direct to the athlete from the very outset, incorporating their insights from first sketch to final prototype.”

adidas Originals New Clean Classics Line Is Its Most Sustainable Yet: Here’s Everything You Need to…

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“This shoe alone will not save the planet.”

To address the issue of plastic waste, adidas Originals is introducing the Clean Classics collection, a range of vegan court classic sneakers that have been redesigned to reduce the brand’s impact on the environment. A key feature in their construction is Primegreen, a series of high-performance materials containing a minimum of 50% recycled content.

adidas Jumps on ‘Everything Is Cake’ Meme With Hyper-Realistic Sneaker Creation

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The adidas ZX 2K BOOST cake

On the occasion of the launch of adidas' ZX 2K BOOST sneakers, Deliveroo is launching a full-size limited edition cake version of the kicks. Consumers in London's Whitechapel district can win the cake shoes if they order their food at Deliveroo via app on Wednesday. The winners will also receive the real sneakers.

More than a sneaker app

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adidas has launched its new and improved sneaker app CONFIRMED

Originally released in 2015, the adidas CONFIRMED app helped fans of the 3-Stripes get to the most exclusive releases. As of August 25, CONFIRMED is back with a uniquely community-driven approach. Promising high-end curated sneaker content, the app will showcase authentic insights into future designs and collabs, interviews with the brand’s impressive roster of partners and collaborators and editorial content focusing on adidas’ creator community.

Fact Snacks

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We delivered another successful quarter. Sales in our strategic growth areas Greater China and e-commerce continued to increase at a double-digit rate – and so did our bottom line.

KASPER RORSTED, ADIDAS CEO

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Currency-neutral revenues increase

4%

in Q2 2019

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In the second quarter, currency-neutral revenues grew 4%, reflecting growth at both brands. Revenues at brand adidas were up 4% in the quarter, driven by a high-single-digit increase in Sport Inspired. Revenues in Sport Performance declined at a low-single-digit rate as the non-recurrence of last year’s FIFA World Cup-related sales led to a strong decrease in the football category which more than offset double-digit growth in the training and basketball categories. Reebok sales returned to growth in the second quarter. Driven by the Classics category, revenues of the Reebok brand grew 3% on a currency-neutral basis. From a channel perspective, the company’s top-line increase reflects a double-digit improvement in direct-to-consumer revenues with particularly strong growth in e-commerce, where sales increased 37% in the quarter. In euro terms, the company’s revenues grew 5% in the second quarter to € 5.509 billion (2018: € 5.261 billion).

Our newly constructed office building 'Arena' offers space for more than

2,000

employees on 52,000 m2

adidas has been ranked 

#1 

in the

2018 Corporate Human Rights Benchmark, which measures the human rights performance of the top 100+ global companies.
 

 

2018 Corporate Human Rights Benchmark

adidas has been ranked #1 in the 2018 Corporate Human Rights Benchmark (CHRB), which measures the human rights performance of the top 100+ global companies across industry sectors. The CHRB ratings are closely tracked by investors and social responsibility investment (SRI) funds. With a score of 87.5 we moved up 4 places in the ranking, having been placed 5th in the 2017 pilot. Why did we do so well? One word: Transparency. We shared our ongoing work to protect human rights defenders, to tackle modern slavery challenges along our supply chain and our deep involvement in human rights and sports. We also shared our policies and approach to women’s rights, which has both an internal and external focus for us as a brand. The bottom line is that we are delivering on our belief that, through sport, we have the power to change lives.