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                                  adidas AG
                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  21.03.2023 / 17:00 CET/CEST
                                  Dissemination of a Voting Rights Announcement transmitted by EQS News - a service of EQS Group AG.
                                  The issuer is solely responsible for the content of this announcement.


                                  Notification of Major Holdings

                                  1. Details of issuer
                                  Name: adidas AG
                                  Street: Adi-Dassler-Straße 1
                                  Postal code: 91074
                                  City: Herzogenaurach
                                  Germany
                                  Legal Entity Identifier (LEI): 549300JSX0Z4CW0V5023

                                  2. Reason for notification
                                    Acquisition/disposal of shares with voting rights
                                    Acquisition/disposal of instruments
                                    Change of breakdown of voting rights
                                  X Other reason:
                                  voluntary group notification with triggered threshold on subsidiary level

                                  3. Details of person subject to the notification obligation
                                  Natural person (first name, surname): Ségolène Gallienne - Frère
                                  Date of birth: 07 Jun 1977

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                  Theo Capital S.à r.l.

                                  5. Date on which threshold was crossed or reached:
                                  15 March 2023

                                  6. Total positions
                                    % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  Total of both in %
                                  (7.a. + 7.b.)
                                  Total number of voting rights pursuant to Sec. 41 WpHG
                                  New 7.62 % 0.24 % 7.86 % 180000000
                                  Previous notification 6.84 % 0 % 6.84 % /

                                  7. Details on total positions
                                  a. Voting rights attached to shares (Sec. 33, 34 WpHG)
                                  ISIN Absolute In %
                                    Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  DE000A1EWWW0 0 13714524 0.00 % 7.62 %
                                  Total 13714524 7.62 %

                                  b.1. Instruments according to Sec. 38 (1) no. 1 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Voting rights absolute Voting rights in %
                                  European Put (sold) 18.05.2023 40000 0.02 %
                                  European Put (sold) 23.05.2023 40000 0.02 %
                                  European Put (sold) 25.05.2023 40000 0.02 %
                                  European Put (sold) 31.05.2023 40000 0.02 %
                                  European Put (sold) 06.06.2023 40000 0.02 %
                                  European Put (sold) 08.06.2023 40000 0.02 %
                                  European Put (sold) 13.06.2023 40000 0.02 %
                                  European Put (sold) 15.06.2023 40000 0.02 %
                                  European Put (sold) 20.06.2023 40000 0.02 %
                                  European Put (sold) 22.06.2023 40000 0.02 %
                                  European Put (sold) 27.06.2023 40000 0.02 %
                                      Total 440000 0.24 %

                                  b.2. Instruments according to Sec. 38 (1) no. 2 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Cash or physical settlement Voting rights absolute Voting rights in %
                                  0 0.00 %
                                        Total 0 0.00 %

                                  8. Information in relation to the person subject to the notification obligation
                                    Person subject to the notification obligation is not controlled nor does it control any other undertaking(s) that directly or indirectly hold(s) an interest in the (underlying) issuer (1.).
                                  X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name % of voting rights (if at least 3% or more) % of voting rights through instruments (if at least 5% or more) Total of both (if at least 5% or more)
                                  -Ségolène Gallienne - Frère % % %
                                  -Stichting Administratiekantoor Peupleraie % % %
                                  -FG Bros SA % % %
                                  -Eagle Capital SA % % %
                                  -Parjointco SA % % %
                                  -Pargesa SA % % %
                                  -Groupe Bruxelles Lambert % % %
                                  -GBL Verwaltung S.A. % % %
                                  -Theo Capital S.à r.l. 7.62 % % 7.62 %

                                  9. In case of proxy voting according to Sec. 34 para. 3 WpHG
                                  (only in case of attribution of voting rights in accordance with Sec. 34 para. 1 sent. 1 No. 6 WpHG)

                                  Date of general meeting:
                                  Holding total positions after general meeting (6.) after annual general meeting:
                                  Proportion of voting rights Proportion of instruments Total of both
                                  % % %

                                  10. Other explanatory remarks:
                                   

                                  Date
                                  17 March 2023



                                  21.03.2023 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.eqs-news.com


                                  Language: English
                                  Company: adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet: www.adidas-group.com

                                   
                                  End of News EQS News Service

                                  1586165  21.03.2023 CET/CEST

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                                  Ségolène Gallienne - Frère

                                  adidas AG adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 21.03.2023 / 17:00 CET/CEST Dissemination of a Voting Rights Announcement transmitted by EQS News - a service of EQS Group

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                                  Ségolène Gallienne - Frère

                                  adidas AG adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 21.03.2023 / 17:00 CET/CEST Dissemination of a Voting Rights Announcement transmitted by EQS News - a service of EQS Group