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                                  adidas AG

                                  08.11.2018 / 16:05
                                  Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
                                  The issuer is solely responsible for the content of this announcement.


                                  Notification of Major Holdings

                                  1. Details of issuer
                                  Name:adidas AG
                                  Street:Adi-Dassler-Straße 1
                                  Postal code:91074
                                  City:Herzogenaurach
                                  Germany
                                  Legal Entity Identifier (LEI):549300JSX0Z4CW0V5023

                                  2. Reason for notification
                                  XAcquisition/disposal of shares with voting rights
                                   Acquisition/disposal of instruments
                                   Change of breakdown of voting rights
                                   Other reason:

                                  3. Details of person subject to the notification obligation
                                  Legal entity: BlackRock, Inc.
                                  City of registered office, country: Wilmington, DE, United States of America (USA)

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                   

                                  5. Date on which threshold was crossed or reached:
                                  02 Nov 2018

                                  6. Total positions
                                   % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  Total of both in %
                                  (7.a. + 7.b.)
                                  Total number of voting rights pursuant to Sec. 41 WpHG
                                  New5.05 %0.35 %5.40 %200416186
                                  Previous notification4.94 %0.45 %5.39 %/

                                  7. Details on total positions
                                  a. Voting rights attached to shares (Sec. 33, 34 WpHG)
                                  ISINAbsoluteIn %
                                   Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  DE000A1EWWW00101172900.00 %5.05 %
                                  US00687A107905700.00 %0.0003 %
                                  Total101178605.05 %

                                  b.1. Instruments according to Sec. 38 (1) no. 1 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodVoting rights absoluteVoting rights in %
                                  Lent SecuritiesN/AN/A5736040.29 %
                                    Total5736040.29 %

                                  b.2. Instruments according to Sec. 38 (1) no. 2 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodCash or physical settlementVoting rights absoluteVoting rights in %
                                  Contract for DifferenceN/AN/ACash1260090.06 %
                                     Total1260090.06 %

                                  8. Information in relation to the person subject to the notification obligation
                                   Person subject to the notification obligation is not controlled nor does it control any other undertaking(s) that directly or indirectly hold(s) an interest in the (underlying) issuer (1.).
                                  XFull chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name% of voting rights (if at least 3% or more)% of voting rights through instruments (if at least 5% or more)Total of both (if at least 5% or more)
                                  BlackRock, Inc. % % %
                                  Trident Merger, LLC % % %
                                  BlackRock Investment Management, LLC % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  BlackRock Institutional Trust Company, National Association % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  BlackRock Fund Advisors % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Capital Holdings, Inc. % % %
                                  BlackRock Advisors, LLC % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock (Singapore) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock HK Holdco Limited % % %
                                  BlackRock Asset Management North Asia Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock HK Holdco Limited % % %
                                  BlackRock Lux Finco S.à r.l. % % %
                                  BlackRock Trident Holding Company Limited % % %
                                  BlackRock Japan Holdings GK % % %
                                  BlackRock Japan Co., Ltd. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  Black Rock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Australia Holdco Pty. Ltd. % % %
                                  BlackRock Investment Management (Australia) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Canada Holdings LP % % %
                                  BlackRock Canada Holdings ULC % % %
                                  BlackRock Asset Management Canada Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Advisors (UK) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.à r.l. % % %
                                  BlackRock UK Holdco Limited % % %
                                  BlackRock Asset Management Schweiz AG % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.à r.l. % % %
                                  BlackRock (Luxembourg) S.A. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.à r.l. % % %
                                  BlackRock Investment Management Ireland Holdings Limited % % %
                                  BlackRock Asset Management Ireland Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock International Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock International Limited % % %
                                  BlackRock Life Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock (Netherlands) B.V. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Asset Management Deutschland AG % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Asset Management Deutschland AG % % %
                                  iShares (DE) I Investmentaktiengesellschaft mit Teilgesellschaftsvermögen % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Fund Managers Limited % % %

                                  9. In case of proxy voting according to Sec. 34 para. 3 WpHG
                                  (only in case of attribution of voting rights in accordance with Sec. 34 para. 1 sent. 1 No. 6 WpHG)

                                  Date of general meeting:
                                  Holding total positions after general meeting (6.) after annual general meeting:
                                  Proportion of voting rightsProportion of instrumentsTotal of both
                                  % % %

                                  10. Other explanatory remarks:
                                   

                                  Date
                                   



                                  08.11.2018 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language:English
                                  Company:adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet:www.adidas-group.com

                                   
                                  End of NewsDGAP News Service

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                                  Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  ---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%BlackRock Holdco 4, LLC%%%BlackRock Holdco 6, LLC%%%BlackRock Delaware Holdings Inc.%%%BlackRock Institutional Trust Company,

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                                  Voting Rights Notifications

                                  Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  ---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%BlackRock Holdco 4, LLC%%%BlackRock Holdco 6, LLC%%%BlackRock Delaware Holdings Inc.%%%BlackRock Institutional Trust Company,