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                                  Notification of Major Holdings

                                  1. Details of issuer
                                  adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany

                                  2. Reason for notification
                                  X Acquisition/disposal of shares with voting rights
                                    Acquisition/disposal of instruments
                                    Change of breakdown of voting rights
                                  X Other reason:
                                  Voluntary group notification due to reorganisation of subsidiaries

                                  3. Details of person subject to the notification obligation
                                  Name: City and country of registered office:
                                  Elian Corporate Trustee (Cayman) Limited Grand Cayman
                                  Cayman Islands

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                  NNS Luxembourg S.à r.l.

                                  5. Date on which threshold was crossed or reached
                                  16 Dec 2016

                                  6. Total positions
                                    % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  total of both in %
                                  (7.a. + 7.b.)
                                  total number of voting rights of issuer
                                  Resulting situation 3.46 % 2.25 % 5.71 % 209216186
                                  Previous notification 3.0000002 % 4.00 % 7.00 % /

                                  7. Notified details of the resulting situation
                                  a. Voting rights attached to shares (Sec.s 21, 22 WpHG)
                                  ISIN absolute in %
                                    direct
                                  (Sec. 21 WpHG)
                                  indirect
                                  (Sec. 22 WpHG)
                                  direct
                                  (Sec. 21 WpHG)
                                  indirect
                                  (Sec. 22 WpHG)
                                  DE000A1EWWW0 7239544 % 3.46 %
                                  Total 7239544 3.46 %

                                  b.1. Instruments according to Sec. 25 para. 1 No. 1 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Voting rights absolute Voting rights in %
                                  %
                                      Total %

                                  b.2. Instruments according to Sec. 25 para. 1 No. 2 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Cash or physical settlement Voting rights absolute Voting rights in %
                                  OTC European Put 23.01.2017 Both 300000 0.1434 %
                                  OTC European Put 24.01.2017 Both 300000 0.1434 %
                                  OTC European Put 25.01.2017 Both 300000 0.1434 %
                                  OTC European Put 26.01.2017 Both 300000 0.1434 %
                                  OTC European Put 16.03.2017 Both 270313 0.1292 %
                                  OTC European Put 20.03.2017 Both 270313 0.1292 %
                                  OTC European Put 22.03.2017 Both 270312 0.1292 %
                                  OTC European Put 20.04.2017 Both 175000 0.0836 %
                                  OTC European Put 21.04.2017 Both 125000 0.0597 %
                                  OTC European Put 24.04.2017 Both 200000 0.0956 %
                                  OTC European Put 25.04.2017 Both 200000 0.0956 %
                                  OTC European Put 26.04.2017 Both 200000 0.0956 %
                                  OTC European Put 20.07.2017 Both 175000 0.0836 %
                                  OTC European Put 21.07.2017 Both 125000 0.0597 %
                                  OTC European Put 24.07.2017 Both 200000 0.0956 %
                                  OTC European Put 25.07.2017 Both 200000 0.0956 %
                                  OTC European Put 26.07.2017 Both 200000 0.0956 %
                                  OTC European Put 20.10.2017 Both 175000 0.0836 %
                                  OTC European Put 23.10.2017 Both 125000 0.0597 %
                                  OTC European Put 24.10.2017 Both 200000 0.0956 %
                                  OTC European Put 25.10.2017 Both 200000 0.0956 %
                                  OTC European Put 26.10.2017 Both 200000 0.0956 %
                                        Total 4710938 2.25 %

                                  8. Information in relation to the person subject to the notification obligation
                                    Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
                                  X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name % of voting rights (if at least held 3% or more) % of voting rights through instruments (if at least held 5% or more) Total of both (if at least held 5% or more)
                                  Elian Corporate Trustee (Cayman) Limited % % %
                                  NNS S.à r.l. - SPF % % %
                                  NNS Midco Holding S.à r.l. % % %
                                  NNS LLuxembourg S.à r.l. 3.46 % % %
                                   
                                  Elian Corporate Trustee (Cayman) Limited % % %
                                  NNS S.à r.l. - SPF % % %
                                  NNS Holding % % %

                                  9. In case of proxy voting according to Sec. 22 para. 3 WpHG

                                  Date of general meeting:
                                  Holding position after general meeting: % (equals voting rights)

                                  10. Other explanatory remarks:
                                   



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                                  Elian Corporate Trustee (Cayman) Limited, Grand Cayman, Cayman Islands

                                  adidas AG 22.12.2016 / 13:00 Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings

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                                  Voting Rights Notifications

                                  Elian Corporate Trustee (Cayman) Limited, Grand Cayman, Cayman Islands

                                  adidas AG 22.12.2016 / 13:00 Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings