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                                  Notification of Major Holdings

                                  1. Details of issuer
                                  Name: adidas AG
                                  Street: Adi-Dassler-Straße 1
                                  Postal code: 91074
                                  City: Herzogenaurach
                                  Germany
                                  Legal Entity Identifier (LEI): 549300JSX0Z4CW0V5023

                                  2. Reason for notification
                                  X Acquisition/disposal of shares with voting rights
                                    Acquisition/disposal of instruments
                                    Change of breakdown of voting rights
                                  X Other reason:
                                  voluntary group notification due to crossing a threshold on subsidiary level

                                  3. Details of person subject to the notification obligation
                                  Legal entity: BlackRock, Inc.
                                  City of registered office, country: Wilmington, Delaware, United States of America (USA)

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                   

                                  5. Date on which threshold was crossed or reached:
                                  13 Dec 2019

                                  6. Total positions
                                    % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  Total of both in %
                                  (7.a. + 7.b.)
                                  Total number of voting rights pursuant to Sec. 41 WpHG
                                  New 6.23 % 0.12 % 6.35 % 200416186
                                  Previous notification 6.23 % 0.12 % 6.36 % /

                                  7. Details on total positions
                                  a. Voting rights attached to shares (Sec. 33, 34 WpHG)
                                  ISIN Absolute In %
                                    Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  DE000A1EWWW0 0 12481858 0 % 6.23 %
                                  US00687A1079 0 21 0 % 0.00001 %
                                  Total 12481879 6.23 %

                                  b.1. Instruments according to Sec. 38 (1) no. 1 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Voting rights absolute Voting rights in %
                                  Lent Securities (right to recall) N/A N/A 176103 0.09 %
                                      Total 176103 0.09 %

                                  b.2. Instruments according to Sec. 38 (1) no. 2 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Cash or physical settlement Voting rights absolute Voting rights in %
                                  Contract for Difference N/A N/A Cash 66896 0.03 %
                                        Total 66896 0.03 %

                                  8. Information in relation to the person subject to the notification obligation
                                    Person subject to the notification obligation is not controlled nor does it control any other undertaking(s) that directly or indirectly hold(s) an interest in the (underlying) issuer (1.).
                                  X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name % of voting rights (if at least 3% or more) % of voting rights through instruments (if at least 5% or more) Total of both (if at least 5% or more)
                                  BlackRock, Inc. % % %
                                  Trident Merger LLC % % %
                                  BlackRock Investment Management, LLC % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Capital Holdings, Inc. % % %
                                  BlackRock Advisors, LLC % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock (Singapore) Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  BlackRock Fund Advisors % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  BlackRock Institutional Trust Company, National Association % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Australia Holdco Pty. Ltd. % % %
                                  BlackRock Investment Management (Australia) Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock HK Holdco Limited % % %
                                  BlackRock Asset Management North Asia Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  BlackRock Institutional Trust Company, National Association % % %
                                  SAE Liquidity Fund (GenPar), LLC % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Canada Holdings LP % % %
                                  BlackRock Canada Holdings ULC % % %
                                  BlackRock Asset Management Canada Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock HK Holdco Limited % % %
                                  BlackRock Lux Finco S. a r.l. % % %
                                  BlackRock Japan Holdings GK % % %
                                  BlackRock Japan Co., Ltd. % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock International Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock (Netherlands) B.V. % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Advisors (UK) Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.a.r.l. % % %
                                  BlackRock (Luxembourg) S.A. % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock International Limited % % %
                                  BlackRock Life Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.a.r.l. % % %
                                  BlackRock Investment Management Ireland Holdings Limited % % %
                                  BlackRock Asset Management Ireland Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.a.r.l. % % %
                                  BlackRock UK Holdco Limited % % %
                                  BlackRock Asset Management Schweiz AG % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Fund Managers Limited % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Asset Management Deutschland AG % % %
                                  - % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Cayman 1 LP % % %
                                  BlackRock Cayman West Bay Finco Limited % % %
                                  BlackRock Cayman West Bay IV Limited % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Finance Europe Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Asset Management Deutschland AG % % %
                                  iShares (DE) I Investmentaktiengesellschaft mit Teilgesellschaftsvermögen % % %
                                  - % % %

                                  9. In case of proxy voting according to Sec. 34 para. 3 WpHG
                                  (only in case of attribution of voting rights in accordance with Sec. 34 para. 1 sent. 1 No. 6 WpHG)

                                  Date of general meeting:
                                  Holding total positions after general meeting (6.) after annual general meeting:
                                  Proportion of voting rights Proportion of instruments Total of both
                                  % % %

                                  10. Other explanatory remarks:
                                   

                                  Date
                                  18 Dec 2019



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                                  BlackRock, Inc., Wilmington, Delaware, United States of America (USA)

                                  adidas AG 20.12.2019 / 13:01 Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer

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                                  Voting Rights Notifications

                                  BlackRock, Inc., Wilmington, Delaware, United States of America (USA)

                                  adidas AG 20.12.2019 / 13:01 Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer