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                                  adidas AG
                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  20.07.2020 / 14:25
                                  Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
                                  The issuer is solely responsible for the content of this announcement.


                                  Notification of Major Holdings

                                  1. Details of issuer
                                  Name: adidas AG
                                  Street: Adi-Dassler-Straße 1
                                  Postal code: 91074
                                  City: Herzogenaurach
                                  Germany
                                  Legal Entity Identifier (LEI): 549300JSX0Z4CW0V5023

                                  2. Reason for notification
                                    Acquisition/disposal of shares with voting rights
                                    Acquisition/disposal of instruments
                                    Change of breakdown of voting rights
                                  X Other reason:
                                  voluntary group notification with triggered threshold on subsidiary level

                                  3. Details of person subject to the notification obligation
                                  Natural person (first name, surname): Gérald Frère
                                  Date of birth: 17 May 1951

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                  Theo Capital S.à r.l.

                                  5. Date on which threshold was crossed or reached:
                                  14 Jul 2020

                                  6. Total positions
                                    % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  Total of both in %
                                  (7.a. + 7.b.)
                                  Total number of voting rights pursuant to Sec. 41 WpHG
                                  New 6.84 % 0.09 % 6.93 % 200416186
                                  Previous notification 7.83 % 0 % 7.83 % /

                                  7. Details on total positions
                                  a. Voting rights attached to shares (Sec. 33, 34 WpHG)
                                  ISIN Absolute In %
                                    Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  Direct
                                  (Sec. 33 WpHG)
                                  Indirect
                                  (Sec. 34 WpHG)
                                  DE000A1EWWW0 0 13714524 0.00 % 6.84 %
                                  Total 13714524 6.84 %

                                  b.1. Instruments according to Sec. 38 (1) no. 1 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Voting rights absolute Voting rights in %
                                  European Put (sold) 06.11.2020 31250 0.02 %
                                  European Put (sold) 13.11.2020 50000 0.02 %
                                  European Put (sold) 20.11.2020 50000 0.02 %
                                  European Put (sold) 27.11.2020 50000 0.02 %
                                      Total 181250 0.09 %

                                  b.2. Instruments according to Sec. 38 (1) no. 2 WpHG
                                  Type of instrument Expiration or maturity date Exercise or conversion period Cash or physical settlement Voting rights absolute Voting rights in %
                                  0 0.00 %
                                        Total 0 0.00 %

                                  8. Information in relation to the person subject to the notification obligation
                                    Person subject to the notification obligation is not controlled nor does it control any other undertaking(s) that directly or indirectly hold(s) an interest in the (underlying) issuer (1.).
                                  X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name % of voting rights (if at least 3% or more) % of voting rights through instruments (if at least 5% or more) Total of both (if at least 5% or more)
                                  Gérald Frère % % %
                                  Stichting Administratiekantoor Frère-Bourgeois % % %
                                  Frère-Bourgeois SA % % %
                                  Filux SA % % %
                                  Financière de la Sambre SA % % %
                                  Kermadec SA % % %
                                  Parjointco NV % % %
                                  Parjointco Switzerland SA % % %
                                  Pargesa Holding SA % % %
                                  Pargesa Netherlands BV % % %
                                  Groupe Bruxelles Lambert % % %
                                  GBL Verwaltung S.A. % % %
                                  Theo Capital S.à r.l. 6.83 % % 6.83 %
                                  Gérald Frère % % %
                                  Stichting Administratiekantoor Frère-Bourgeois % % %
                                  Frère-Bourgeois SA % % %
                                  Filux SA % % %
                                  Financière de la Sambre SA % % %
                                  Kermadec SA % % %
                                  Parjointco NV % % %
                                  Parjointco Switzerland SA % % %
                                  Pargesa Holding SA % % %
                                  Pargesa Netherlands BV % % %
                                  Groupe Bruxelles Lambert % % %
                                  Brussels Securities % % %
                                  FINPAR % % %

                                  9. In case of proxy voting according to Sec. 34 para. 3 WpHG
                                  (only in case of attribution of voting rights in accordance with Sec. 34 para. 1 sent. 1 No. 6 WpHG)

                                  Date of general meeting:
                                  Holding total positions after general meeting (6.) after annual general meeting:
                                  Proportion of voting rights Proportion of instruments Total of both
                                  % % %

                                  10. Other explanatory remarks:
                                   

                                  Date
                                  16 Jul 2020



                                  20.07.2020 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language: English
                                  Company: adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet: www.adidas-group.com

                                   
                                  End of News DGAP News Service

                                  1097163  20.07.2020 

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                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  adidas AG adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 20.07.2020 / 14:25 Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG. The issuer

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                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  adidas AG adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 20.07.2020 / 14:25 Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG. The issuer