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                                  adidas AG

                                  19.04.2018 / 14:00
                                  Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
                                  The issuer is solely responsible for the content of this announcement.


                                  Notification of Major Holdings

                                  1. Details of issuer
                                  adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany

                                  2. Reason for notification
                                  XAcquisition/disposal of shares with voting rights
                                   Acquisition/disposal of instruments
                                   Change of breakdown of voting rights
                                  XOther reason:
                                  Voluntary group notification with triggered threshold on subsidiary level

                                  3. Details of person subject to the notification obligation
                                  Name:City and country of registered office:
                                  BlackRock, Inc.Wilmington, DE
                                  United States of America (USA)

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                   

                                  5. Date on which threshold was crossed or reached:
                                  12 Apr 2018

                                  6. Total positions
                                   % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  total of both in %
                                  (7.a. + 7.b.)
                                  total number of voting rights of issuer
                                  Resulting situation5.32 %0.26 %5.57 %209216186
                                  Previous notification5.29 %0.28 %5.57 %/

                                  7. Notified details of the resulting situation
                                  a. Voting rights attached to shares (Sec.s 33, 34 WpHG)
                                  ISINabsolutein %
                                   direct
                                  (Sec. 33 WpHG)
                                  indirect
                                  (Sec. 34 WpHG)
                                  direct
                                  (Sec. 33 WpHG)
                                  indirect
                                  (Sec. 34 WpHG)
                                  DE000A1EWWW00111229870.00 %5.32 %
                                  Total111229875.32 %

                                  b.1. Instruments according to Sec. 38 para. 1 No. 1 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodVoting rights absoluteVoting rights in %
                                  Lent SecuritiesN/AN/A3781020.18 %
                                    Total3781020.18 %

                                  b.2. Instruments according to Sec. 38 para. 1 No. 2 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodCash or physical settlementVoting rights absoluteVoting rights in %
                                  Contract for DifferenceN/AN/ACash1596090.08 %
                                     Total1596090.08 %

                                  8. Information in relation to the person subject to the notification obligation
                                   Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
                                  XFull chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name% of voting rights (if at least held 3% or more)% of voting rights through instruments (if at least held 5% or more)Total of both (if at least held 5% or more)
                                  BlackRock, Inc. % % %
                                  Trident Merger, LLC % % %
                                  BlackRock Investment Management, LLC % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  BlackRock Institutional Trust Company, National Association % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Holdco 4, LLC % % %
                                  BlackRock Holdco 6, LLC % % %
                                  BlackRock Delaware Holdings Inc. % % %
                                  BlackRock Fund Advisors % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock Capital Holdings, Inc. % % %
                                  BlackRock Advisors, LLC % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock (Singapore) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock HK Holdco Limited % % %
                                  BlackRock Asset Management North Asia Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock (Singapore) Holdco Pte. Ltd. % % %
                                  BlackRock HK Holdco Limited % % %
                                  BlackRock Lux Finco S.à r.l. % % %
                                  BlackRock Trident Holding Company Limited % % %
                                  BlackRock Japan Holdings GK % % %
                                  BlackRock Japan Co., Ltd. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  Black Rock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Australia Holdco Pty. Ltd. % % %
                                  BlackRock Investment Management (Australia) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Holdco 3, LLC % % %
                                  BlackRock Canada Holdings LP % % %
                                  BlackRock Canada Holdings ULC % % %
                                  BlackRock Asset Management Canada Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Advisors (UK) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.à r.l. % % %
                                  BlackRock UK Holdco Limited % % %
                                  BlackRock Asset Management Schweiz AG % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.à r.l. % % %
                                  BlackRock (Luxembourg) S.A. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Luxembourg Holdco S.à r.l. % % %
                                  BlackRock Investment Management Ireland Holdings Limited % % %
                                  BlackRock Asset Management Ireland Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock International Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock International Limited % % %
                                  BlackRock Life Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock (Netherlands) B.V. % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Asset Management Deutschland AG % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Asset Management Deutschland AG % % %
                                  iShares (DE) I Investmentaktiengesellschaft mit Teilgesellschaftsvermögen % % %
                                  --- % % %
                                  BlackRock, Inc. % % %
                                  BlackRock Holdco 2, Inc. % % %
                                  BlackRock Financial Management, Inc. % % %
                                  BlackRock International Holdings, Inc. % % %
                                  BR Jersey International Holdings L.P. % % %
                                  BlackRock Group Limited % % %
                                  BlackRock Investment Management (UK) Limited % % %
                                  BlackRock Fund Managers Limited % % %

                                  9. In case of proxy voting according to Sec. 34 para. 3 WpHG

                                  Date of general meeting:
                                  Holding position after general meeting: % (equals voting rights)

                                  10. Other explanatory remarks:
                                   



                                  19.04.2018 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language:English
                                  Company:adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet:www.adidas-group.com

                                   
                                  End of NewsDGAP News Service

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                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  ---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%BlackRock Holdco 4, LLC%%%BlackRock Holdco 6, LLC%%%BlackRock Delaware Holdings Inc.%%%BlackRock Institutional Trust Company,

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                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  ---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%---%%%BlackRock, Inc.%%%BlackRock Holdco 2, Inc.%%%BlackRock Financial Management, Inc.%%%BlackRock Holdco 4, LLC%%%BlackRock Holdco 6, LLC%%%BlackRock Delaware Holdings Inc.%%%BlackRock Institutional Trust Company,