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                                  adidas AG

                                  08.02.2018 / 13:00
                                  Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
                                  The issuer is solely responsible for the content of this announcement.


                                  Notification of Major Holdings

                                  1. Details of issuer
                                  adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany

                                  2. Reason for notification
                                  XAcquisition/disposal of shares with voting rights
                                   Acquisition/disposal of instruments
                                   Change of breakdown of voting rights
                                  XOther reason:
                                  Voluntary group notification with triggered threshold on subsidiary level

                                  3. Details of person subject to the notification obligation
                                  Name:City and country of registered office:
                                  Mr Albert Frère,
                                  Date of birth: 04 Feb 1926

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                  Groupe Bruxelles Lambert

                                  5. Date on which threshold was crossed or reached:
                                  28 Dec 2017

                                  6. Total positions
                                   % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  total of both in %
                                  (7.a. + 7.b.)
                                  total number of voting rights of issuer
                                  Resulting situation7.50 %0 %7.50 %209216186
                                  Previous notification5.001 %0 %5.001 %/

                                  7. Notified details of the resulting situation
                                  a. Voting rights attached to shares (Sec.s 33, 34 WpHG)
                                  ISINabsolutein %
                                   direct
                                  (Sec. 33 WpHG)
                                  indirect
                                  (Sec. 34 WpHG)
                                  direct
                                  (Sec. 33 WpHG)
                                  indirect
                                  (Sec. 34 WpHG)
                                  DE000A1EWWW00156947110 %7.50 %
                                  Total156947117.50 %

                                  b.1. Instruments according to Sec. 38 para. 1 No. 1 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodVoting rights absoluteVoting rights in %
                                  %
                                    Total %

                                  b.2. Instruments according to Sec. 38 para. 1 No. 2 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodCash or physical settlementVoting rights absoluteVoting rights in %
                                  %
                                     Total %

                                  8. Information in relation to the person subject to the notification obligation
                                   Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
                                  XFull chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name% of voting rights (if at least held 3% or more)% of voting rights through instruments (if at least held 5% or more)Total of both (if at least held 5% or more)
                                  M. Albert Frère % % %
                                  Stichting A.K. Frère-Bourgeois % % %
                                  Frère-Bourgeois SA % % %
                                  Financière de la Sambre SA % % %
                                  Kermadec SA % % %
                                  Parjointco NV % % %
                                  Pargesa Holding SA % % %
                                  Pargesa Netherlands BV % % %
                                  Groupe Bruxelles Lambert5.71 % %5.71 %
                                  GBL Energy S.á.r.l % % %
                                   
                                  M. Albert Frère % % %
                                  Stichting A.K. Frère-Bourgeois % % %
                                  Frère-Bourgeois SA % % %
                                  Financière de la Sambre SA % % %
                                  Kermadec SA % % %
                                  Parjointco NV % % %
                                  Pargesa Holding SA % % %
                                  Pargesa Netherlands BV % % %
                                  Groupe Bruxelles Lambert5.71 % %5.71 %
                                  Brussels Securities SA % % %
                                  FINPAR SA % % %
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   
                                   

                                  9. In case of proxy voting according to Sec. 34 para. 3 WpHG

                                  Date of general meeting:
                                  Holding position after general meeting: % (equals voting rights)

                                  10. Other explanatory remarks:
                                   



                                  08.02.2018 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language:English
                                  Company:adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet:www.adidas-group.com

                                   
                                  End of NewsDGAP News Service

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                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  adidas AG 08.02.2018/ 13:00 Dissemination of a Voting Rights Announcement transmitted by DGAP- a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach

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                                  Voting Rights Notifications

                                  adidas AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  adidas AG 08.02.2018/ 13:00 Dissemination of a Voting Rights Announcement transmitted by DGAP- a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach