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                                  adidas AG

                                  20.12.2017 / 13:18
                                  Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
                                  The issuer is solely responsible for the content of this announcement.


                                  Notification of Major Holdings

                                  1. Details of issuer
                                  adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany

                                  2. Reason for notification
                                  XAcquisition/disposal of shares with voting rights
                                   Acquisition/disposal of instruments
                                   Change of breakdown of voting rights
                                   Other reason:

                                  3. Details of person subject to the notification obligation
                                  Name:City and country of registered office:
                                  Fidelity Mt. Vernon Street TrustBoston
                                  United States of America (USA)

                                  4. Names of shareholder(s)
                                  holding directly 3% or more voting rights, if different from 3.
                                   

                                  5. Date on which threshold was crossed or reached:
                                  13 Dec 2017

                                  6. Total positions
                                   % of voting rights attached to shares
                                  (total of 7.a.)
                                  % of voting rights through instruments
                                  (total of 7.b.1 + 7.b.2)
                                  total of both in %
                                  (7.a. + 7.b.)
                                  total number of voting rights of issuer
                                  Resulting situation2.99 %0.00 %2.99 %209216186
                                  Previous notification3.01 %0.00 %3.01 %/

                                  7. Notified details of the resulting situation
                                  a. Voting rights attached to shares (Sec.s 21, 22 WpHG)
                                  ISINabsolutein %
                                   direct
                                  (Sec. 21 WpHG)
                                  indirect
                                  (Sec. 22 WpHG)
                                  direct
                                  (Sec. 21 WpHG)
                                  indirect
                                  (Sec. 22 WpHG)
                                  DE000A1EWWW062584872.99 % %
                                  Total62584872.99 %

                                  b.1. Instruments according to Sec. 25 para. 1 No. 1 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodVoting rights absoluteVoting rights in %
                                  %
                                    Total %

                                  b.2. Instruments according to Sec. 25 para. 1 No. 2 WpHG
                                  Type of instrumentExpiration or maturity dateExercise or conversion periodCash or physical settlementVoting rights absoluteVoting rights in %
                                  %
                                     Total %

                                  8. Information in relation to the person subject to the notification obligation
                                  XPerson subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
                                   Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

                                  Name% of voting rights (if at least held 3% or more)% of voting rights through instruments (if at least held 5% or more)Total of both (if at least held 5% or more)
                                   

                                  9. In case of proxy voting according to Sec. 22 para. 3 WpHG

                                  Date of general meeting:
                                  Holding position after general meeting: % (equals voting rights)

                                  10. Other explanatory remarks:
                                   



                                  20.12.2017 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language:English
                                  Company:adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet:www.adidas-group.com

                                   
                                  End of NewsDGAP News Service

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                                  Voting Rights Notifications

                                  adidas AG: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  adidas AG 20.12.2017/ 13:18 Dissemination of a Voting Rights Announcement transmitted by DGAP- a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach

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                                  Voting Rights Notifications

                                  adidas AG: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

                                  adidas AG 20.12.2017/ 13:18 Dissemination of a Voting Rights Announcement transmitted by DGAP- a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach