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adidas AG: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

------------M. Albert Frere%%%Stichting AK Frère-Bourgeois%%%Financiere de la Sambre SA%%%Erbe SA%%%Loverval Finance SA%%%Kermadec SA%%%Parjointco NV%%%Pargesa Holding SA%%%Pargesa Netherlands BV%%%Groupe Bruxelles Lambert5.0001%0%5.0001% 9. In case of proxy voting according to Sec. 22 para. 3 WpHG

DGAP Voting Rights Announcement: adidas AG

2016-01-22 / 15:15
Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

Notification of Major Holdings

1. Details of issuer
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

2. Reason for notification
XAcquisition/disposal of shares with voting rights
 Acquisition/disposal of instruments
 Change of breakdown of voting rights
 Other reason:

3. Details of person subject to the notification obligation
Name:City and country of registered office:
Albert Frère / Desmarais Family TrustMontreal
Canada

4. Names of shareholder(s)
holding directly 3% or more voting rights, if different from 3.
Groupe Bruxelles Lambert

5. Date on which threshold was crossed or reached
14.01.2016

6. Total positions
 % of voting rights attached to shares
(total of 7.a.)		% of voting rights through instruments
(total of 7.b.1 + 7.b.2)		total of both in %
(7.a. + 7.b.)		total number of voting rights of issuer
Resulting situation5.0001 %0 %5.0001 %209216186
Previous notification3.0003 % % %/

7. Notified details of the resulting situation
a. Voting rights attached to shares (Sec.s 21, 22 WpHG)
ISINabsolutein %
 direct
(Sec. 21 WpHG)		indirect
(Sec. 22 WpHG)		direct
(Sec. 21 WpHG)		indirect
(Sec. 22 WpHG)
DE000A1EWWW010461000 %5.0001 %
Total104610005.0001 %

b.1. Instruments according to Sec. 25 para. 1 No. 1 WpHG
Type of instrumentExpiration or maturity dateExercise or conversion periodVoting rights absoluteVoting rights in %
%
  Total %

b.2. Instruments according to Sec. 25 para. 1 No. 2 WpHG
Type of instrumentExpiration or maturity dateExercise or conversion periodCash or physical settlementVoting rights absoluteVoting rights in %
%
   Total %

8. Information in relation to the person subject to the notification obligation
 Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
XFull chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

Name% of voting rights (if at least held 3% or more)% of voting rights through instruments (if at least held 5% or more)Total of both (if at least held 5% or more)
Desmarais Family Trust % % %
Pansolo Holding Inc % % %
Power Corporation of Canada % % %
171263 Canada Inc % % %
Power Financial Corporation % % %
Power Financial Europe BV % % %
Parjointco NV % % %
Pargesa Holding SA % % %
Pargesa Netherlands BV % % %
Groupe Bruxelles Lambert5.0001 %0 %5.0001 %
------------
M. Albert Frere % % %
Stichting AK Frère-Bourgeois % % %
Financiere de la Sambre SA % % %
Erbe SA % % %
Loverval Finance SA % % %
Kermadec SA % % %
Parjointco NV % % %
Pargesa Holding SA % % %
Pargesa Netherlands BV % % %
Groupe Bruxelles Lambert5.0001 %0 %5.0001 %

9. In case of proxy voting according to Sec. 22 para. 3 WpHG

Date of general meeting:
Holding position after general meeting: % (equals voting rights)


2016-01-22 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de


Language:English
Company:adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany
Internet:www.adidas-group.com
End of NewsDGAP News Service

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