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adidas AG: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

DGAP Voting Rights Announcement: adidas AG 2015-12-10/ 11:45 Dissemination of a Voting Rights Announcement transmitted by DGAP- a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. Notification of Major Holdings 1. Details of issuer adidas AG Adi-Dassler-Straße

DGAP Voting Rights Announcement: adidas AG

2015-12-10 / 11:45
Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

Notification of Major Holdings

1. Details of issuer
adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany

2. Reason for notification
 Acquisition/disposal of shares with voting rights
 Acquisition/disposal of instruments
 Change of breakdown of voting rights
XOther reason: Increase of proxy for voting rights attached to shares

3. Details of person subject to the notification obligation
Name:City and country of registered office:
FMR LLCBoston
United States of America (USA)

4. Names of shareholder(s)
holding directly 3% or more voting rights, if different from 3.

5. Date on which threshold was crossed or reached
02.12.2015

6. Total positions
 % of voting rights attached to shares
(total of 7.a.)		% of voting rights through instruments
(total of 7.b.1 + 7.b.2)		total of both in %
(7.a. + 7.b.)		total number of voting rights of issuer
Resulting situation3,27 %0,00 %3,27 %209.216.186
Previous notification3,07 %0,00 %3,07 %/

7. Notified details of the resulting situation
a. Voting rights attached to shares (Sec.s 21, 22 WpHG)
ISINabsolutein %
 direct
(Sec. 21 WpHG)		indirect
(Sec. 22 WpHG)		direct
(Sec. 21 WpHG)		indirect
(Sec. 22 WpHG)
DE000A1EWWW06.842.201 %3,27 %
Total6.842.2013,27 %

b.1. Instruments according to Sec. 25 Abs. 1 Nr. 1 WpHG
Type of instrumentExpiration or maturity dateExercise or conversion periodVoting rights absoluteVoting rights in %
  Total %

b.2. Instruments according to Sec. 25 Abs. 1 Nr. 2 WpHG
Type of instrumentExpiration or maturity dateExercise or conversion periodCash or physical settlementVoting rights absoluteVoting rights in %
   Total %

8. Information in relation to the person subject to the notification obligation
 Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
XFull chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

Name% of voting rights (if at least held 3% or more)% of voting rights through instruments (if at least held 5% or more)Total of both (if at least held 5% or more)
FMR LLC % % %
Fidelity Management & Research Company3,01 % % %
 
FMR LLC % % %
Pyramis Global Advisors Holdings Corp. % % %
Pyramis Global Advisors, LLC % % %
 
FMR LLC % % %
Pyramis Global Advisors Holdings Corp. % % %
Pyramis Global Advisors Trust Company % % %

9. In case of proxy voting according to § 22 Abs. 3 WpHG

Date of general meeting:
Holding position after general meeting: % (equals voting rights)


2015-12-10 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de


Language:English
Company:adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany
Internet:www.adidas-group.com
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