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adidas AG: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

Notification of voting rights pursuant to Art. 21, Sec. 1 WpHG We received the following notifications pursuant to Art. 21, Sec. 1 WpHG on March 23, 2015: I. On March 23, 2015, Southeastern Asset Management, Inc., Memphis, Tennessee, United States has informed us according to Article 21, Section 1 of
adidas AG 26.03.2015 17:30Dissemination of a Voting Rights Announcement, transmitted byDGAP - a service of EQS Group AG.The issuer is solely responsible for the content of this announcement.---------------------------------------------------------------------------Notification of voting rights pursuant to Art. 21, Sec. 1 WpHGWe received the following notifications pursuant to Art. 21, Sec. 1 WpHG onMarch 23, 2015:I.On March 23, 2015, Southeastern Asset Management, Inc., Memphis, Tennessee,United States has informed us according to Article 21, Section 1 of theWpHG that via shares its Voting Rights on adidas AG, Herzogenaurach,Germany, have fallen below the 3% threshold of the Voting Rights on March18, 2015 and on that day amounted to 2.99% (this corresponds to 6248523Voting Rights).2.99% of Voting Rights (this corresponds to 6248523 Voting Rights) areattributed to the company in accordance with Article 22, Section 1,Sentence 1, No. 6 of the WpHG (German Securities Trading Act).II.On March 23, 2015, Mr O. Mason Hawkins, United States has informed usaccording to Article 21, Section 1 of the WpHG that via shares his VotingRights on adidas AG, Herzogenaurach, Germany, have fallen below the 3%threshold of the Voting Rights on March 18, 2015 and on that day amountedto 2.99% (this corresponds to 6248523 Voting Rights).2.99% of Voting Rights (this corresponds to 6248523 Voting Rights) areattributed to Mr Hawkins in accordance with Article 22, Section 1, Sentence1, No. 6 in connection with sentence 2 of the WpHG (German SecuritiesTrading Act).26.03.2015 The DGAP Distribution Services include Regulatory Announcements,Financial/Corporate News and Press Releases.Media archive at www.dgap-medientreff.de and www.dgap.de--------------------------------------------------------------------------- Language:     EnglishCompany:      adidas AG              Adi-Dassler-Straße 1              91074 Herzogenaurach              GermanyInternet:     www.adidas-group.com End of Announcement                             DGAP News-Service ---------------------------------------------------------------------------
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