adidas AG 22.10.2014 09:00Dissemination of a Voting Rights Announcement, transmitted byDGAP - a service of EQS Group AG.The issuer is solely responsible for the content of this announcement.---------------------------------------------------------------------------Notification of voting rights pursuant to Art. 25a, Sec. 1 WpHGWe received the following notifications pursuant to Art. 25a, Sec. 1 WpHGon October 20, 2014:I. BlackRock, Inc., New York, NY, USA 1. Listed company:adidas AG Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany 2. Notifier:BlackRock, Inc., New York, NY, USA3. Triggering event:Exceeding Threshold 4. Threshold(s) crossed or reached:5% 5. Date at which the threshold is crossed or reached:16.10.2014 6. Total amount of voting rights:5.20% (equals 10882576 voting rights) calculated from the following total number of voting rights issued:2092161867. Detailed information on the voting rights proportion: Voting rights proportion based on financial/other instruments pursuant toArt. 25a, Sec. 1 WpHG:0.001% (equals 2374 voting rights) thereof held indirectly:0.001% (equals 2374 voting rights) Voting rights proportion based on financial/other instruments pursuant tosec. 25 WpHG:0.12% (equals 255444 voting rights) thereof held indirectly:0.12% (equals 255444 voting rights) Voting rights pursuant to sec. 21, 22 WpHG:5.08% (equals 10624758 voting rights) 8. Detailed information on financial/other instruments pursuant to Art.25a, Sec. 1 WpHG:Chain of controlled undertakings:BlackRock, Holdco 2, Inc., BlackRock Financial Management, Inc., BlackRockHoldco 4, LLC, BlackRock Holdco 6, LLC, BlackRock Delaware Holdings, Inc.,BlackRock Institutional Trust Company, National AssociationISIN or name/description of the financial/other instrument: Contract forDifferenceMaturity: Expiration date:II. BlackRock Holdco 2, Inc., Wilmington, DE, USA 1. Listed company:adidas AG Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany 2. Notifier:BlackRock Holdco 2, Inc., Wilmington, DE, USA3. Triggering event:Exceeding Threshold 4. Threshold(s) crossed or reached:5% 5. Date at which the threshold is crossed or reached:16.10.2014 6. Total amount of voting rights:5.11% (equals 10696028 voting rights) calculated from the following total number of voting rights issued:2092161867. Detailed information on the voting rights proportion: Voting rights proportion based on financial/other instruments pursuant toArt. 25a, Sec. 1 WpHG:0.001% (equals 2374 voting rights) thereof held indirectly:0.001% (equals 2374 voting rights) Voting rights proportion based on financial/other instruments pursuant tosec. 25 WpHG:0.12% (equals 255444 voting rights) thereof held indirectly:0.12% (equals 255444 voting rights) Voting rights pursuant to sec. 21, 22 WpHG:4.99% (equals 10438210 voting rights) 8. Detailed information on financial/other instruments pursuant to Art.25a, Sec. 1 WpHG:Chain of controlled undertakings:BlackRock Financial Management, Inc., BlackRock Holdco 4, LLC, BlackRockHoldco 6, LLC, BlackRock Delaware Holdings, Inc., BlackRock InstitutionalTrust Company, National AssociationISIN or name/description of the financial/other instrument: Contract forDifferenceMaturity: Expiration date:III. BlackRock Financial Management, Inc., New York, NY, USA 1. Listed company:adidas AG Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany 2. Notifier:BlackRock Financial Management, Inc., New York, NY, USA3. Triggering event:Exceeding Threshold 4. Threshold(s) crossed or reached:5% 5. Date at which the threshold is crossed or reached:16.10.2014 6. Total amount of voting rights:5.10% (equals 10679431 voting rights) calculated from the following total number of voting rights issued:2092161867. Detailed information on the voting rights proportion: Voting rights proportion based on financial/other instruments pursuant toArt. 25a, Sec. 1 WpHG:0.001% (equals 2374 voting rights) thereof held indirectly:0.001% (equals 2374 voting rights) Voting rights proportion based on financial/other instruments pursuant tosec. 25 WpHG:0.12% (equals 255444 voting rights) thereof held indirectly:0.12% (equals 255444 voting rights) Voting rights pursuant to sec. 21, 22 WpHG:4.98% (equals 10421613 voting rights) 8. Detailed information on financial/other instruments pursuant to Art.25a, Sec. 1 WpHG:Chain of controlled undertakings:BlackRock Holdco 4, LLC, BlackRock Holdco 6, LLC, BlackRock DelawareHoldings, Inc., BlackRock Institutional Trust Company, National AssociationISIN or name/description of the financial/other instrument: Contract forDifferenceMaturity: Expiration date:22.10.2014 The DGAP Distribution Services include Regulatory Announcements,Financial/Corporate News and Press Releases.Media archive at www.dgap-medientreff.de and www.dgap.de--------------------------------------------------------------------------- Language: EnglishCompany: adidas AG Adi-Dassler-Straße 1 91074 Herzogenaurach GermanyInternet: www.adidas-group.com End of Announcement DGAP News-Service ---------------------------------------------------------------------------