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adidas AG: Publication according to § 26 paragraph. 1 WpHG with the objective of Europe-wide distribution

Notification of voting rights pursuant to sec. 25a WpHG We received the following notification pursuant to sec. 25a WpHG on May 15, 2013: 1. Listed company: adidas AG Adi-Dassler-Straße 1, 91074 Herzogenaurach, Germany 2. Notifier: UBS AG, Zurich, Switzerland 3. Triggering event: Exceeding Threshold
adidas AG 17.05.2013 12:45Dissemination of a Voting Rights Announcement, transmitted byDGAP - a company of EquityStory AG.The issuer is solely responsible for the content of this announcement.---------------------------------------------------------------------------Notification of voting rights pursuant to sec. 25a WpHGWe received the following notification pursuant to sec. 25a WpHG on May 15,2013:1. Listed company:adidas AGAdi-Dassler-Straße 1, 91074 Herzogenaurach, Germany2. Notifier:UBS AG, Zurich, Switzerland 3. Triggering event:Exceeding Threshold4. Threshold(s) crossed or reached:5%5. Date at which the threshold is crossed or reached:09.05.20136. Total amount of voting rights:5.42% (equals 11347240 voting rights)calculated from the following total number of voting rights issued:2092161867. Detailed information on the voting rights proportion:Voting rights proportion based on financial/other instruments pursuant tosec. 25a WpHG:1.70% (equals 3550000 voting rights)thereof held indirectly:0% (equals 0 voting rights)Voting rights proportion based on financial/other instruments pursuant tosec. 25 WpHG:1.33% (equals 2777366 voting rights)thereof held indirectly:0% (equals 0 voting rights)Voting rights pursuant to sec. 21, 22 WpHG:2.40% (equals 5019874 voting rights)8. Detailed information on financial/other instruments pursuant to sec. 25aWpHG:ISIN or name/description of the financial/other instrument: Equity SwapsMaturity: Expiration date: 14.05.2013ISIN or name/description of the financial/other instrument: Equity FuturesMaturity: Expiration date: 17.05.2013ISIN or name/description of the financial/other instrument: Equity FuturesMaturity: Expiration date: 21.06.201317.05.2013 DGAP's Distribution Services include Regulatory Announcements,Financial/Corporate News and Press Releases.Media archive at www.dgap-medientreff.de and www.dgap.de--------------------------------------------------------------------------- Language:     EnglishCompany:      adidas AG              Adi-Dassler-Straße 1              91074 Herzogenaurach              GermanyInternet:     www.adidas-group.com End of Announcement                             DGAP News-Service ---------------------------------------------------------------------------
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