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adidas AG: Publication according to § 26 paragraph. 1 WpHG with the objective of Europe-wide distribution

Notification of voting rights pursuant to sec. 25 WpHG We received the following notification pursuant to sec. 25 WpHG on May 07, 2013: 1. Listed company: adidas AG Adi-Dassler-Straße 1, 91074 Herzogenaurach, Deutschland 2. Notifier: SEB AG, Frankfurt/Main, Deutschland 3. Triggering event: Exceeding
adidas AG 10.05.2013 13:22Dissemination of a Voting Rights Announcement, transmitted byDGAP - a company of EquityStory AG.The issuer is solely responsible for the content of this announcement.---------------------------------------------------------------------------Notification of voting rights pursuant to sec. 25 WpHGWe received the following notification pursuant to sec. 25 WpHG on May 07,2013:1. Listed company:adidas AGAdi-Dassler-Straße 1, 91074 Herzogenaurach, Deutschland2. Notifier:SEB AG, Frankfurt/Main, Deutschland 3. Triggering event:Exceeding Threshold4. Threshold(s) crossed or reached:5%5. Date at which the threshold is crossed or reached:03.05.20136. Total amount of voting rights:6.32% (equals 13228500 voting rights)calculated from the following total number of voting rights issued:2092161867. Detailed information on the voting rights proportion:Voting rights proportion based on financial/other instruments pursuant tosec. 25 WpHG:2.69% (equals 5624332 voting rights)thereof held indirectly:0.00% (equals 0 voting rights)Voting rights pursuant to sec. 21, 22 WpHG:3.63% (equals 7604168 voting rights)8. Detailed information on financial/other instruments pursuant to sec. 25WpHG:ISIN or name/description of the financial/other instrument: no detailsprovidedExercise period: at any time until cancellationMaturity: upon cancellationExpiration date: n/aItems pursuant to sec. 25 result from unlimited retransfer claims derivingfrom securities lending transactions.10.05.2013 DGAP's Distribution Services include Regulatory Announcements,Financial/Corporate News and Press Releases.Media archive at www.dgap-medientreff.de and www.dgap.de--------------------------------------------------------------------------- Language:     EnglishCompany:      adidas AG              Adi-Dassler-Straße 1              91074 Herzogenaurach              GermanyInternet:     www.adidas-group.com End of Announcement                             DGAP News-Service ---------------------------------------------------------------------------