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    Notification

    adidas AG: Release according to Article 26, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

    DGAP Voting Rights Announcement: adidas AG

    2015-12-10 / 11:45
    Dissemination of a Voting Rights Announcement transmitted by DGAP - a service of EQS Group AG.
    The issuer is solely responsible for the content of this announcement.

    Notification of Major Holdings

    1. Details of issuer
    adidas AG
    Adi-Dassler-Straße 1
    91074 Herzogenaurach
    Germany

    2. Reason for notification
      Acquisition/disposal of shares with voting rights
      Acquisition/disposal of instruments
      Change of breakdown of voting rights
    X Other reason: Increase of proxy for voting rights attached to shares

    3. Details of person subject to the notification obligation
    Name: City and country of registered office:
    FMR LLC Boston
    United States of America (USA)

    4. Names of shareholder(s)
    holding directly 3% or more voting rights, if different from 3.

    5. Date on which threshold was crossed or reached
    02.12.2015

    6. Total positions
      % of voting rights attached to shares
    (total of 7.a.)    		 % of voting rights through instruments
    (total of 7.b.1 + 7.b.2)    		 total of both in %
    (7.a. + 7.b.)    		 total number of voting rights of issuer
    Resulting situation 3,27 % 0,00 % 3,27 % 209.216.186
    Previous notification 3,07 % 0,00 % 3,07 % /

    7. Notified details of the resulting situation
    a. Voting rights attached to shares (Sec.s 21, 22 WpHG)
    ISIN absolute in %
      direct
    (Sec. 21 WpHG)    		 indirect
    (Sec. 22 WpHG)    		 direct
    (Sec. 21 WpHG)    		 indirect
    (Sec. 22 WpHG)
    DE000A1EWWW0 6.842.201 % 3,27 %
    Total 6.842.201 3,27 %

    b.1. Instruments according to Sec. 25 Abs. 1 Nr. 1 WpHG
    Type of instrument Expiration or maturity date Exercise or conversion period Voting rights absolute Voting rights in %
        Total %

    b.2. Instruments according to Sec. 25 Abs. 1 Nr. 2 WpHG
    Type of instrument Expiration or maturity date Exercise or conversion period Cash or physical settlement Voting rights absolute Voting rights in %
          Total %

    8. Information in relation to the person subject to the notification obligation
      Person subject to the notification obligation is not controlled and does itself not control any other undertaking(s) holding directly or indirectly an interest in the (underlying) issuer (1.).
    X Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

    Name % of voting rights (if at least held 3% or more) % of voting rights through instruments (if at least held 5% or more) Total of both (if at least held 5% or more)
    FMR LLC % % %
    Fidelity Management & Research Company 3,01 % % %
     
    FMR LLC % % %
    Pyramis Global Advisors Holdings Corp. % % %
    Pyramis Global Advisors, LLC % % %
     
    FMR LLC % % %
    Pyramis Global Advisors Holdings Corp. % % %
    Pyramis Global Advisors Trust Company % % %

    9. In case of proxy voting according to § 22 Abs. 3 WpHG

    Date of general meeting:
    Holding position after general meeting: % (equals voting rights)


    2015-12-10 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
    Media archive at www.dgap-medientreff.de and www.dgap.de


    Language: English
    Company: adidas AG
    Adi-Dassler-Straße 1
    91074 Herzogenaurach
    Germany
    Internet: www.adidas-group.com
    End of News DGAP News Service

    See notification