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                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

                                  15.11.2016 / 17:15
                                  The issuer is solely responsible for the content of this announcement.


                                  1. Details of the person discharging managerial responsibilities / person closely associated

                                  a) Name
                                  Title:
                                  First name: Igor
                                  Last name(s): Landau

                                  2. Reason for the notification

                                  a) Position / status
                                  Position: Member of the administrative or supervisory body

                                  b) Initial notification

                                  3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

                                  a) Name
                                  adidas AG

                                  b) LEI
                                  549300JSX0Z4CW0V5023 

                                  4. Details of the transaction(s)

                                  a) Description of the financial instrument, type of instrument, identification code
                                  Type: Share
                                  ISIN: DE000A1EWWW0

                                  b) Nature of the transaction
                                  Acquisition

                                  c) Price(s) and volume(s)
                                  Price(s) Volume(s)
                                  133.5000 EUR 27100.50 EUR
                                  133.5000 EUR 9345.00 EUR
                                  133.5000 EUR 5740.50 EUR
                                  133.5500 EUR 5742.65 EUR
                                  133.5500 EUR 27110.65 EUR
                                  133.7000 EUR 7219.80 EUR
                                  133.7000 EUR 9359.00 EUR
                                  133.7000 EUR 14172.20 EUR
                                  133.7000 EUR 27141.10 EUR
                                  133.7000 EUR 5348.00 EUR
                                  133.7500 EUR 9362.50 EUR
                                  133.7500 EUR 4012.50 EUR
                                  133.7500 EUR 7222.50 EUR
                                  133.5500 EUR 6677.50 EUR
                                  133.5500 EUR 10416.90 EUR
                                  133.5500 EUR 7211.70 EUR
                                  133.5500 EUR 6944.60 EUR
                                  133.5500 EUR 27110.65 EUR
                                  133.5500 EUR 7211.70 EUR
                                  133.6000 EUR 9352.00 EUR
                                  133.6500 EUR 6682.50 EUR
                                  133.6500 EUR 7217.10 EUR
                                  133.6500 EUR 7083.45 EUR
                                  133.6500 EUR 10424.70 EUR
                                  133.6500 EUR 5346.00 EUR
                                  133.6500 EUR 7083.45 EUR
                                  133.6500 EUR 27130.95 EUR
                                  133.6500 EUR 5346.00 EUR
                                  133.7000 EUR 7219.80 EUR
                                  133.7000 EUR 6952.40 EUR
                                  133.7000 EUR 133.70 EUR
                                  133.7500 EUR 7222.50 EUR
                                  133.7500 EUR 6955.00 EUR
                                  133.7500 EUR 7222.50 EUR
                                  133.7500 EUR 3343.75 EUR
                                  133.7500 EUR 27151.25 EUR

                                  d) Aggregated information
                                  Price Aggregated volume
                                  133.6353 EUR 376317.0000 EUR

                                  e) Date of the transaction
                                  2016-11-11; UTC±0

                                  f) Place of the transaction
                                  Name: Aquis Exchange
                                  MIC: AQXE



                                  15.11.2016 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language: English
                                  Company: adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet: www.adidas-group.com
                                  End of News DGAP News Service

                                  30647  15.11.2016 

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                                  Managers' Transactions

                                  : Igor Landau

                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them 15.11.2016 / 17:15 The issuer is solely responsible for the content of this announcement. 1. Details of the person discharging

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                                  Managers' Transactions

                                  : Igor Landau

                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them 15.11.2016 / 17:15 The issuer is solely responsible for the content of this announcement. 1. Details of the person discharging