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                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

                                  15.11.2016 / 17:15
                                  The issuer is solely responsible for the content of this announcement.


                                  1. Details of the person discharging managerial responsibilities / person closely associated

                                  a) Name
                                  Title:
                                  First name:Igor
                                  Last name(s):Landau

                                  2. Reason for the notification

                                  a) Position / status
                                  Position:Member of the administrative or supervisory body

                                  b) Initial notification

                                  3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

                                  a) Name
                                  adidas AG

                                  b) LEI
                                  549300JSX0Z4CW0V5023 

                                  4. Details of the transaction(s)

                                  a) Description of the financial instrument, type of instrument, identification code
                                  Type:Share
                                  ISIN:DE000A1EWWW0

                                  b) Nature of the transaction
                                  Acquisition

                                  c) Price(s) and volume(s)
                                  Price(s)Volume(s)
                                  133.5000 EUR13350.00 EUR
                                  133.5000 EUR25098.00 EUR
                                  133.5000 EUR4405.50 EUR
                                  133.5000 EUR6942.00 EUR
                                  133.5000 EUR4939.50 EUR
                                  133.5000 EUR2002.50 EUR
                                  133.5500 EUR51283.20 EUR
                                  133.5500 EUR70247.30 EUR
                                  133.6500 EUR13365.00 EUR
                                  133.7000 EUR13370.00 EUR
                                  133.7000 EUR6952.40 EUR
                                  133.7000 EUR8824.20 EUR
                                  133.7000 EUR4946.90 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.7000 EUR7487.20 EUR
                                  133.7500 EUR27953.75 EUR
                                  133.7500 EUR18591.25 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.7500 EUR1337.50 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.7500 EUR9362.50 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.7500 EUR5751.25 EUR
                                  133.7500 EUR13642.50 EUR
                                  133.7500 EUR9095.00 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.5500 EUR13355.00 EUR
                                  133.5500 EUR6410.40 EUR
                                  133.5500 EUR32853.30 EUR
                                  133.5500 EUR5074.90 EUR
                                  133.5500 EUR57292.95 EUR
                                  133.6500 EUR13365.00 EUR
                                  133.6500 EUR4945.05 EUR
                                  133.6500 EUR6949.80 EUR
                                  133.7000 EUR13370.00 EUR
                                  133.7000 EUR4946.90 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.7500 EUR4948.75 EUR
                                  133.7500 EUR13910.00 EUR
                                  133.7500 EUR6955.00 EUR
                                  133.7500 EUR8827.50 EUR

                                  d) Aggregated information
                                  PriceAggregated volume
                                  133.6346 EUR592402.0000 EUR

                                  e) Date of the transaction
                                  2016-11-11; UTC±0

                                  f) Place of the transaction
                                  Name:Bats Europe - CXE Order Books
                                  MIC:CHIX



                                  15.11.2016 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language:English
                                  Company:adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet:www.adidas-group.com
                                  End of NewsDGAP News Service

                                  30651  15.11.2016 

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                                  DGAP-DD: adidas AG english

                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them15.11.2016/ 17:15 The issuer is solely responsible for the content of this announcement.1. Details of the person discharging managerial responsibilities/ person

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                                  DGAP-DD: adidas AG english

                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them15.11.2016/ 17:15 The issuer is solely responsible for the content of this announcement.1. Details of the person discharging managerial responsibilities/ person