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                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

                                  15.11.2016 / 17:15
                                  The issuer is solely responsible for the content of this announcement.


                                  1. Details of the person discharging managerial responsibilities / person closely associated

                                  a) Name
                                  Title:
                                  First name:Igor
                                  Last name(s):Landau

                                  2. Reason for the notification

                                  a) Position / status
                                  Position:Member of the administrative or supervisory body

                                  b) Initial notification

                                  3. Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

                                  a) Name
                                  adidas AG

                                  b) LEI
                                  549300JSX0Z4CW0V5023 

                                  4. Details of the transaction(s)

                                  a) Description of the financial instrument, type of instrument, identification code
                                  Type:Share
                                  ISIN:DE000A1EWWW0

                                  b) Nature of the transaction
                                  Acquisition

                                  c) Price(s) and volume(s)
                                  Price(s)Volume(s)
                                  133.5000 EUR36579.00 EUR
                                  133.5000 EUR26433.00 EUR
                                  133.5000 EUR41785.50 EUR
                                  133.5000 EUR22962.00 EUR
                                  133.5000 EUR22161.00 EUR
                                  133.5000 EUR12282.00 EUR
                                  133.5000 EUR15352.50 EUR
                                  133.5000 EUR26700.00 EUR
                                  133.5000 EUR6808.50 EUR
                                  133.5000 EUR6675.00 EUR
                                  133.5000 EUR6675.00 EUR
                                  133.5000 EUR13216.50 EUR
                                  133.5000 EUR38314.50 EUR
                                  133.6500 EUR5346.00 EUR
                                  133.6500 EUR6682.50 EUR
                                  133.7500 EUR6687.50 EUR
                                  133.7500 EUR6687.50 EUR
                                  133.7500 EUR5216.25 EUR
                                  133.7500 EUR6687.50 EUR
                                  133.7500 EUR6687.50 EUR
                                  133.6500 EUR32610.60 EUR
                                  133.6500 EUR7350.75 EUR
                                  133.6500 EUR5346.00 EUR
                                  133.6500 EUR5746.95 EUR
                                  133.7000 EUR23397.50 EUR
                                  133.7500 EUR44538.75 EUR
                                  133.7500 EUR22068.75 EUR
                                  133.7500 EUR936.25 EUR
                                  133.7500 EUR58582.50 EUR
                                  133.7500 EUR33571.25 EUR
                                  133.7500 EUR119840.00 EUR
                                  133.7500 EUR67410.00 EUR
                                  133.7500 EUR40660.00 EUR
                                  133.7500 EUR12840.00 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.7500 EUR54035.00 EUR
                                  133.7500 EUR11235.00 EUR
                                  133.7500 EUR15782.50 EUR
                                  133.7500 EUR53232.50 EUR
                                  133.7500 EUR13375.00 EUR
                                  133.7500 EUR17521.25 EUR
                                  133.7500 EUR27151.25 EUR
                                  133.7500 EUR88275.00 EUR
                                  133.7500 EUR14177.50 EUR
                                  133.7500 EUR137495.00 EUR
                                  133.7500 EUR19928.75 EUR
                                  133.7500 EUR16852.50 EUR
                                  133.7500 EUR3076.25 EUR
                                  133.7500 EUR23005.00 EUR
                                  133.7500 EUR19928.75 EUR
                                  133.7500 EUR17655.00 EUR
                                  133.7500 EUR12438.75 EUR

                                  d) Aggregated information
                                  PriceAggregated volume
                                  133.6934 EUR1353378.5500 EUR

                                  e) Date of the transaction
                                  2016-11-11; UTC+1

                                  f) Place of the transaction
                                  Name:XETRA
                                  MIC:XETR



                                  15.11.2016 The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
                                  Archive at www.dgap.de


                                  Language:English
                                  Company:adidas AG
                                  Adi-Dassler-Straße 1
                                  91074 Herzogenaurach
                                  Germany
                                  Internet:www.adidas-group.com
                                  End of NewsDGAP News Service

                                  30625  15.11.2016 

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                                  DGAP-DD: adidas AG english

                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them15.11.2016/ 17:15 The issuer is solely responsible for the content of this announcement.1. Details of the person discharging managerial responsibilities/ person

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                                  DGAP-DD: adidas AG english

                                  Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them15.11.2016/ 17:15 The issuer is solely responsible for the content of this announcement.1. Details of the person discharging managerial responsibilities/ person