Ad-Hoc: adidas launches Convertible Bond Offering of up to € 500 million

NOT FOR DISTRIBUTION OR RELEASE IN OR INTO THE UNITED STATES OF AMERICA (OR TO US PERSONS), AUSTRALIA, CANADA OR JAPAN, OR IN ANY OTHER JURISDICTION IN WHICH OFFERS OR SALES WOULD BE PROHIBITED BY APPLICABLE LAW

Herzogenaurach, March 14, 2012 – With approval of the Supervisory Board the Executive Board of adidas AG resolved today to launch the offering of a convertible bond of up to € 500 million maturing on June 14, 2019. The bonds are convertible into approximately 6.3 million new or existing adidas AG shares.

Proceeds from the offering will allow the Group to further optimise its debt structure, pre-finance maturing debt as well as for general financing and corporate purposes.

The bonds will be offered with an annual coupon between 0.0% and 0.5% and a conversion premium between 37% and 42% solely to institutional investors outside the US. The coupon and the conversion premium will be determined via an accelerated bookbuilding process to take place on March 14, 2012. The bonds will be issued by adidas AG and are intended to be listed on the Open Market segment of the Frankfurt Stock Exchange ("Freiverkehr") by the end of April 2012. The Bonds are not callable by the issuer or putable by the bondholders until June 2017.

UniCredit Bank AG is acting as Sole Global Coordinator, and, together with Citigroup Global Markets Limited, London, and Deutsche Bank AG, as Joint Bookrunner.

This notice is not an offer for sale or a solicitation of an offer to purchase any securities of adidas AG.

This notice is not an offer to purchase securities in the United States of America. Securities may only be sold or offered for sale in the United States of America following prior registration in accordance with the regulations of the U.S. Securities Act of 1933 in its currently valid version, or without prior registration only on the basis of an exemption. No such registration is intended.

The information contained in this notice is intended neither for publication nor for circulation in or within the United States of America, and is not an offer to purchase securities in the United States of America.