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Shareholder Structure

Based on our share register, we estimate that adidas AG currently has more than 70,000 shareholders.

In our latest ownership analysis conducted in January 2018, we identified almost 100% of our shares outstanding. Institutional investors represent the largest investor group, holding 87% of shares outstanding. Private investors and undisclosed holdings account for 10%. Lastly, adidas AG held 3% of the company’s shares as treasury shares.

Shareholder structure by investor group

In terms of geographical distribution, the North American market currently accounts for 40% of institutional shareholdings, followed by the UK with 18%. Identified German institutional investors hold 11% of shares outstanding. Belgium and France account for 9% and 6%, respectively. 15% of institutional shareholders were identified in other regions of the world.

Shareholder structure by region

Announcements according to article 40, section 1 WpHG (Securities Trading Act)

According to §§ 33 et seq. WpHG, an issuer must be notified if the voting rights of a holder reach, exceed or fall below certain thresholds. These thresholds amount to 3%, 5%, 10%, 15%, 20%, 25%, 30%, 50% and 75% of total shares outstanding.

The following table lists all holders whose percentage of voting rights held in adidas AG, according to the notifications received by us, currently exceeds any one of the thresholds stipulated under §§ 33 et seq. WpHG.

Date of notificationNotifying partyThreshold crossedVoting rights
(in % of total
shares outstanding)
Date of change
Nov. 8, 2018BlackRock, Inc.7Above 5%



Nov. 5, 2018
Oct. 22, 2018adidas AG6Below 3%



Oct. 22, 2018
Feb. 6, 2018Albert Frère (Groupe Bruxelles Lambert)5Above 5%



Dec. 28, 2017
Dec. 19, 2016Elian Corporate Trustee (Cayman) Limited4Above 5%



Dec. 16, 2016
May 17, 2016FMR LLC3Above 5%



May 12, 2016
Jul. 24, 2015

Capital Research and Management Company2

Above 3%



Jul. 22, 2015
Jul. 24, 2015

The Capital Group Companies, Inc.1

Above 3%



Jul. 22, 2015


1 see the company's disclosure dated July 28, 2015
2 see the company's disclosure dated July 29, 2015
3 see the company's disclosure dated May 19, 2016
4 see the company's disclosure dated December 22, 2016
5 see the company's disclosure dated February 8, 2018
6 see the company's disclosure dated October 24, 2018
7 see the company's disclosure dated November 12, 2018

For more information regarding voting rights notifications please go to "Statutory Publications - Voting Rights Notifications".