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On March 13, 2018, adidas AG announced the launch of a multi-year share buyback program of up to € 3.0 billion in total until May 11, 2021. The program will be executed by buying back shares via the stock exchange under the authorization granted by the Annual General Meeting on May 12, 2016. The vast majority of the share buyback program will be financed through the company’s net cash position as well as the expected strong operating cash flow generation in the years ahead. At the same time, adidas AG intends to make use of available attractive conditions for debt financing on the capital markets in order to finance the share buyback program. While the company may use the repurchased shares for all purposes in accordance with the authorization granted on May 12, 2016 except for allocating shares to Executive Board members as a compensation component, adidas intends to cancel the vast majority of the repurchased shares.


On January 7, 2020, adidas AG announced the commencement of the third tranche of the share buyback program with an aggregate acquisition cost of up to € 1 billion (excluding incidental purchasing costs), however, no more than 10,000,000 shares, shall be repurchased in the period until December 31, 2020.

Update March 31, 2020:

Considering the high level of economic uncertainty caused by the dynamic developments related to the coronavirus outbreak, the Executive Board decided to formally stop the repurchasing of adidas shares for the remainder of the year. Consequently, the company will not deploy the amount of up to € 1.0 billion that was initially planned for the repurchase of own shares in 2020.