Both the company and the adidas AG share continued to receive strong analyst support in 2018. Around 40 analysts from investment banks and brokerage firms regularly publish research reports on adidas. The vast majority of analysts are confident about the medium- and long-term potential of the company. This is reflected in the recommendation split for our share as at December 31, 2018. 59% of analysts recommended investors to ‘buy’ our share (2017: 46%). 36% advised to ‘hold’ our share (2017: 46%) and 5% of the analysts recommended to ‘sell’ our share (2017: 8%).
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