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2nd IR Tutorial Workshop 2015

ON DECEMBER 9, THE ADIDAS GROUP HELD ITS 2ND IR TUTORIAL WORKSHOP 2015 AT ITS HEADQUARTERS IN HERZOGENAURACH, GERMANY


The adidas Group is ‘Creating the New’. As part of our new strategic business plan we would like to provide more regular updates to the financial community in the form of our newly introduced ‘IR Tutorial Workshops’. 

With these semi-annual, half-day events we want to bring you up to speed on specific business topics, markets and categories. While the 1st IR Tutorial Workshop was dedicated to certain adidas brand categories, we’d like to use this upcoming opportunity to provide you with more insights on next year’s expected gross margin development and to allow you to gain a better understanding of the different influencing factors. During the event, we will share further details with regard to the Group’s sourcing activities, our hedging strategy and the various mitigation initiatives.