Our mission is clear: we want to be the best sports brand in the world. To achieve this, we need to uphold and strengthen our brands’ connection to Fair Play and integrity.
Both in sport and in business, players need to be able to have trust in Fair Play and the integrity of their partners. This requires that players choose to comply with common rules and have the ability to make decisions that comply with these rules.
From the Executive Board to our stores, every employee is responsible for Fair Play. We believe in making the right decisions even when nobody is watching. We do not believe in cutting corners or even associating ourselves with those who do.
The Fair Play Code of Conduct describes how we put this into practice every day at work and how we live up to our values.