“Platform A” is the digital sports accelerator program performed by adidas at Station F in Paris designed to deliver the best digital innovation in sport. The accelerator aims to use the innovative power of the global start-up scene to jointly identify the potential for new strategically important projects.
Platform A was officially launched on January 18th. Participants on te opening day in the Paris headquarters of Station F were Eric Liedtke, adidas Executive Board Member responsible for Global Brands, Guillaume de Monplanet, Senior Vice President and General Manager adidas France, Roxanne Varza, Director of Station F and Saeen Amidi, CEO of Plug and Play.
For adidas, the cooperation with the start-ups under the umbrella of Station F in Paris is part of the consistent implementation of the strategic business plan "Creating the New". At the core of "Creating the New" stands the ambition to further drive top- and bottom-line growth by significantly increasing brand desirability. "Creating the New" is based on the three strategic choices of Speed, Cities and Open Source. adidas also focuses on digital as part of "Creating the New".
We are very excited to collaborate with Station F and the best start-ups in the sector. ’Platform A’ offers them and us the opportunity to learn from each other. Together we will develop innovative and exciting new products and business models for sports.
Meet Our Start-ups
In December 2018, 28 selected start-ups had already pitched for entry into the "Platform A" program at adidas' headquarters in Herzogenaurach, Germany. Together with the American innovation platform Plug and Play, adidas had previously searched worldwide for teams that fit the strategic direction of the company, have outstanding innovation potential and promise a high return on investment. The jury, including adidas business sponsors Scott Zalaznik (Senior Vice President Digital), Nigel Griffiths (Senior Vice President Global Sales) and Stefan Boegle (Senir Director Business Model Strategy & Brand Partners), together with other internal and external jury members, selected 13 start-ups that will move parts of their teams to the Station F campus in January.
BlueBite is an IoT platform that transforms physical products into an interactive channel. It aims to create a direct connection between brand and consumer.
Overtime is a sports network for the digital generation that distributes short form clips and long form series on every social media channel.
Storr is a social retail marketplace that enables anyone to open a store from their phone in three clicks.
EyeCandyLab provides technology and a toolset that enables content creators to build engaging and interactive Augmented Reality experiences on videos.
Hero connects online shoppers with associates in stores through chat and livestreaming.
Radius 8 is a localization platform that enables retailers to increase sales by creating experiences based on local digital demand.
Stuffstr makes Recommerce a part of every retail transaction. The start-up partners with retailers to provide instant buy-back of every item at the touch of a button.
Vekia is a SaaS solution specialized in stock optimization management and replenishment.
Neurun is a mental preparation platform that augments the race experience for endurance events around the world.
Running Care is a digital solution helping runners to prevent and treat their running injuries.
WOM provides blockchain technology to incentivize, validate and reward product recommendations.
Aglet is a digital sneaker platform that connects designers and brands with sneaker heads.
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