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Background Stories

Research as an enabler

Inspiring actions and changing behaviours with innovative products

As part of our ambition to create responsibly, we are continuously searching for new ways to make better products and to innovate manufacturing techniques. In 2015, our partnership with Parley for the Oceans, a thought leader in ocean conservation and eco innovation that raises awareness to end the destruction of the oceans, took our ambition to a new level.

LOSE CONTROL, GAIN LOVE - SPEEDFACTORY

When consumer obsession meets the future of manufacturing.

Speedfactory - Made in Germany

Sports gear: the chemistry must be right

How the sustainable use of chemicals is key to high-performance products. And a glimpse into the future of chemical management.

Chemical Management

It’s now time for infinity-cycling

Sport Infinity - An innovation that could turn Messi’s boots into yours

Sport Infinity

The dilemma of sourcing globally

The adidas Group outsources almost 100% of its production to its suppliers globally. Here is why and how.

A partnership with good chemistry

The partnership between the adidas Group and bluesign technologies is more than the sum of its parts. It has the potential to transform the way chemicals are used in manufacturing apparel.

Smarten up the people

Behind every innovation there is someone with an ingenious idea. A prerequisite for developing creative ideas is the right environment and also the opportunity to continuously further one's own development, to remain up to date and to keep on learning. At the adidas Group the future of learning has now begun – with the adidas Group Learning Campus.

Just men playing football? The World Cup is so much bigger than that...

It happens every four years. Men in shorts and tight jerseys from all over the globe step on a grass field and battle out who is best. Four weeks later, one team lifts a trophy and the next day we all move on. Thankfully, we leave something behind.

Lightweight products – the heavyweight in the sporting goods industry

Competition between the major sporting goods manufacturers to produce the lightest sports products has been in full swing for years – but are these genuine innovations or just pure marketing?

adidas crazylight

The spirit of leadership in sustainability

The adidas Group is famous for leading many fields. A not so well-known field of leadership is sustainability.

Startblöcke

Brazuca – an icon is born

Let’s be honest, there are quite some wannabe icons out there. Is Brazuca, official match ball of the 2014 FIFA World Cup, an icon? This is a proper check.

adidas and the Future of Manufacturing

New technologies challenge today’s manufacturing of innovative products. Together with its partners, the adidas Group strikes new paths and drives the research project “Speedfactory” under the umbrella of the German government.

The man who puts his heart on your sleeve

Some things stir emotions, some don’t. The more successful ones do!

adidas Logo on the 2014 DFB jersey

Why fitness is approaching an important crossroad

For many people exercise became a chore to keep fit. However, the fitness -community currently sees a growing countermovement that aims to strengthen aspects such as fun and individuality. Reebok strives to drive this shift.

Reebok fitness

When technology fuses with creativity

Any technology is the attempt to advance the way we deal with circumstances. Getting there requires imaginative minds that reassess assumptions and conventions – not only to innovate but also to identify creative ways of applying technology to other sectors.

Drydye machine

Shop anytime anywhere

Consumers’ shopping behaviour has changed dramatically. This fact challenges how consumer goods brands work. The adidas Group see this as an opportunity to break new ground.

NEO Window Shopping