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Life here

This is how we think, create and perform.

Our culture is shaped by our core belief ’Through sport, we have the power to change live​s’.

We foster our athlete’s mindset through a set of behaviors that are at the core of our winning company culture – the 3Cs:

  • Confidence allows athletes to make quick decisions on the field, to reach higher.
  • Collaboration. We know that we are stronger together through trust in each other’s diverse perspectives and talents.
  • Being the best sports company in the world takes Creativity. We have to innovate, explore, gain an edge and stand out. 

We live a global culture, welcoming talents with entrepreneurial minds from around the world. As true creators, we are aiming to be agile and fast and to always have a fresh new perspective on things.

Diversity & Inclusion​

We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests and cultural backgrounds.

Creating change means looking at challenges and opportunities in different ways. The more unique identities, backgrounds, and perspectives we can assemble at adidas, the more meaningful change we can create for our consumers and the industry.

We’re proud of the progress we've been making in creating a diverse and inclusive culture at adidas, and know this work is never done. We value every person’s uniqueness, and a work environment where everyone can be their authentic self. We believe in equal opportunity for all, regardless of race, age, disabilities, gender, gender identity, sexual orientation, ethnicity or religion. We hold ourselves to the same high standard for all our workplaces around the world, without exception. 

Karen Parkin, Executive Board Member HR

To attract and retain a diverse team, we place a premium on creating and living an inclusive, respectful company culture. 

At our company’s headquarters in Herzogenaurach, Germany, we have employees from more than 100 nations. As part of our global diversity approach, we proactively pursue a portfolio of internal and external activities. Throughout the company, we continue to support our Employee Resource Groups – specific networks that give employees from various walks of life a voice.

You are intrigued to dive deeper into the life at adidas? Click here for our GamePlan A blog to see how it feels like to work here.