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Reebok

THE BEST FITNESS BRAND IN THE WORLD

Reebok is an American-inspired global brand with a deep heritage in fitness. In fact, our mission is to be the best fitness brand in the world. At Reebok, we know that greatness doesn’t come from standing still. We have a long history of pushing boundaries. We’re the brand that helped usher in a fitness movement that forever changed the way we look at spandex and headbands. It’s not the 1980s anymore but today, we continue to be daring in everything we do. We are curious, provocative, witty and unexpected. We are Reebok.

As we’ve transitioned from a traditional sports brand to a brand focused on fitness, we have come to understand one universal truth: That living an active life enables people to be their best selves – physically, mentally and socially.  

At Reebok, we believe that through sport, we have the power to change lives. And our sport is fitness.

OUR CONSUMER

We believe that fitness is for everybody – and every BODY. It’s for every day – not just game day. For our consumers, the ‘Game Changers’, fitness is the vehicle they use to explore life’s edges. The Game Changers don’t shy away from the unexpected; in fact, they embrace it. They are constantly evolving and looking to try new things across all facets of their world and curators of their own lives. They instigate innovation, they define their own code and they build their own tribe. They are truly changing the game.

our icons

  • With the Nano, we want to create the best training shoe in the industry.
  • Running is the #1 activity in fitness. Our two innovative products allow us to meet our consumers where they are:
    • At the intersection of style and sport, we offer Zig, the key to energy return for powering you through your run and through your day.
    • Forever Floatride Energy offers a premium cushioning experience, allowing you to float through your run.
  • We celebrate our heritage with our most recognizable icon – the Classic Leather: the original runner styled for today.
  • The Club C upholds our 80’s court heritage, while remaining relevant to consumers across the globe today.
  • The Instapump Fury is our iconic design born from rebellion and tech innovation.

our business

Our approach to achieving long-term, sustainable growth is to bring our brand story to life through our amazing and iconic products. Today, we are focused on our key footwear icons that represent the spectrum of our consumers’ lives – from the gym to the street. The key to our business is winning consumers with these iconic products combined with rich storytelling and our commitment to be available wherever they are.

Finally, we will continue to drive growth across all our business segments. We’ll continue to grow our apparel business by establishing the new code of fitness and creating must-have looks for the Game Changer – inside and outside of the gym.