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adidas is a truly global sports brand. Therefore, everything we do is rooted in sports. Everything that happens in sports happens in moments. Every moment is a chance for the athlete to start over and take today.

No athlete left behind. Not then, not now.

Adi Dassler rose from a humble shoemaker to a globally recognized game changer. His dedication, passion and attitude are still with us today.

Adi Dassler

Calling all Creators

We invite creators to take part by opening our company up for endless opportunities and creativity.

Creators Banner brand adidas

Shaping the future of sport

We have never just innovated for innovation’s sake. And we never will.

Innovation adidas FutureCraft

Giving it all for those who are willing to give it all

We know that teamwork makes teams better and we know that it makes us better. For this reason, we continuously open our brand up to other players.


Commitment is not linked to glory.

In our industry it is all about the money, the sponsorships and the endorsements, you say? Yeah well, sometimes, it is simply about sports.

We don’t dive to the ground. We do not belong there.

Competition is a beautiful thing - as long as it’s based on respect, honesty and fair-play.

Messi - at adidas we don't dive to the ground