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What We Believe In

Our strategy, ‘Own the Game’ puts the consumer at the heart of everything we do. The strategic focus areas are all about increasing brand credibility, elevating the experience for our consumers, and pushing the boundaries in sustainability.  

We can only do this successfully if we continue to develop mindsets which embrace innovation, a digital-first way of working and – most importantly – support our employees with the best tools, leadership, development, and workplace experience possible. 

Our people strategy will help us to grow, nurture, and elevate adidas even further. New innovations, solutions and designs will flourish in a respectful, inspiring, and supportive workplace. 

At the end of the day, it’s all about creating a culture and environment where our people can consistently thrive, be successful, feel they belong, and ultimately enjoy coming to work.