This website was built by using the latest techniques and technologies. Unfortunately, your current browser version doesn't support those technologies.

Please upgrade your browser in order to display the website correctly and gain full functionality.

OK, understood
Your bookmarks

Personalise. This is where your personal bookmarks are stored. To add bookmarks, please click the star on the bottom right corner of content tiles or at the bottom of every content page.

Page titleSectionAdded atselect
You haven’t added any bookmarks yet.

Civil Society

We foster relationships with stakeholders from the civil society.

Greenpeace – DETOX Campaign

In 2011, Greenpeace International initiated the "DETOX Campaign" calling for the zero discharge of all hazardous and persistent chemicals at all points in global supply chains: from the cotton fields, to the mills and dye houses that make the fabric and the garment production. Greenpeace has directed its campaign primarily towards sporting goods companies and well-known apparel brands in the belief that they can act as a catalyst for change for the whole industry. As part of their campaign, Greenpeace demanded that targeted companies publish a formal commitment to support the goal of "zero discharge" and issue an individual roadmap specifying timelines and steps to meet this goal.

From the outset, the adidas Group entered into an in-depth engagement process with Greenpeace. We publicly committed to support Greenpeace’s goal, but also stressed the fact that the management of chemicals in multi-tiered supply chains is a complex challenge, requiring many actors to play a role in achieving effective and sustainable solutions. In other words, that the change needed is of a scale that cannot be delivered by a single brand acting alone.

We therefore reached out and partnered with a group of like-minded brands to meet Greenpeace’s challenge. This coalition of brands has worked closely together to develop a comprehensive roadmap on how best to achieve zero discharge in our supply chains. In creating this roadmap, we have engaged with experts from the chemical industry and with other brands. Since then, more brands have joined us. Our vision is that the roadmap serves as a benchmark and that many more brands and other stakeholders will join us in our efforts. We firmly believe that collaboration is the key to success.

To know more about our efforts when it comes to managing our chemical footprint, please read here.

Trade Unions and Freedom of Association in Indonesia

As one of the fastest-growing sourcing countries in Asia, the adidas Group has witnessed steady progress and improvement in the workplace conditions in Indonesia. Nevertheless, we acknowledge and accept that our suppliers continue to face challenges as they strive to meet our Workplace Standards, as well as NGO expectations.

One area where we have engaged deeply with organisations such as Oxfam Australia, the ITGLWF, as well as local NGOs and unions, has been in the development of a Freedom of Association Protocol for Indonesia. The adidas Group acted as the lead party in a supplier-brand caucus that was formed in 2010 to engage with Indonesia’s trade union movement, to develop a basic framework for the exercise of trade union rights in the workplace. A formal signing of the protocol took place in Jakarta in June 2011. The event was heralded by the international labour rights movement as a “historic pact” between sportswear brands, suppliers and trade unions.

We are hopeful that the protocol will set an important benchmark for suppliers and its provisions will close the gap in expectations and reduce misunderstandings between factory managers and trade union officials with respect to trade union activities, freedom of association etc., thereby improving the overall industrial relations environment. As part of our commitment to the FOA protocol, we have encouraged all of our suppliers to sign on to and agree to implement its requirements. The adidas Group was also active in promoting the adoption of the protocol among other international buyers sourcing from Indonesia.

You can find the protocol here.


In the following please find some examples of our engagement with civil society: