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Rights and Rules

As a company managing more than 55,000 employees, the adidas Group has established standards and rules that specify the Group’s responsibilities towards its global workforce.

These rights and rules are defined in the adidas Group Labour Rights Principles. In turn, employees must comply with the adidas Group Code of Conduct, which explains their duty to ensure ethical business behaviour.


The Labour Rights Charter demonstrates the Group’s commitment to the United Nations Universal Declaration of Human Rights and are the guiding framework for several Group level policies that put our commitment into day-to day practice. These policies are related to issues such as employee recruitment, development, equal opportunities and compensation and benefits.

Please click here to download our Labour Rights Charter.


Integrity is one of the core values of the adidas Group. All employees are expected to act with fairness and responsibility as well as in compliance with relevant laws and regulations while carrying out their tasks. In order to maintain good corporate governance, we have adopted the adidas Group Code of Conduct as part of our internal Global Policy Manual.

The Code is the cornerstone of ethical work behaviour for our employees. It defines binding rules with respect to legally compliant and ethical behaviour towards other employees, business partners and third parties, for handling information – in particular insider information – as well as for dealing with financial matters.

The Code of Conduct is supported with mandatory online training available in ten languages. This ongoing training is aimed at raising awareness of ethical and social behaviour, as well as promoting compliance with data protection requirements and other policies. Every new employee is automatically invited to complete the training.

Please read more about the adidas Group Code of Conduct here.

Complaints and non-compliances

To track complaints or cases of non-compliance, we have established a network of currently 20 compliance officers worldwide. In 2013 we installed a global hotline called the “Fair Play Hotline”. With the Fair Play Hotline our employees can submit complaints also anonymously.

An analysis of the number and nature of entries submitted in 2012 showed that nearly 80% of all cases related to general complaints about employee-manager relations. In the remaining cases, employees were seeking advice on specific issues.

Ensuring data protection

Ensuring privacy around data is an important aspect of the Group’s compliance programme. Our data protection system aims to ensure that personal information is handled, stored and processed according to applicable laws and internal policies globally. All employees are provided with online data protection training, and special training is given to departments that manage sensitive data, such as marketing departments.