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Employer of Choice Approach


Performance is one of our key factors to success. Performance should be recognised and rewarded.

The adidas Group remuneration system is based on our performance management approach. As part of this system, we are committed to rewarding our employees with compensation and benefit programmes that are competitive in the market place. Remuneration throughout the Group comprises fixed and variable monetary compensation, non-monetary rewards as well as other intangible benefits. The cornerstone of our rewards programme is our Global Salary Management System, which is used as a basis for establishing and evaluating the value of employees’ positions and salaries in a market-driven and performance-oriented way.

The various variable compensation components we offer our employees include: 

Bonus programme – Short Term Incentive programme

In order to allow our employees to participate in the Group´s success, and to reward them for their target achievement, we have a global bonus programme. It provides an incentive influenced by both corporate performance (actual financial results measured against Group and market targets) as well as individual performance (measured in the performance management approach, The Score).

Profit participating programme

For employees at our Group headquarters and our other locations in Germany who do not participate in the bonus programme, we have a profit participation programme called the “Champions Bonus”.

Long-term incentive programmes

In order to ensure sustainable financial success, retain our top leadership and promote continuous commitment, the adidas Group offers a Long-Term Incentive Plan (LTIP) for leaders and Executive Board members.

Other benefits include our 401-K retirement plans in the USA and the adidas Group pension plan for our employees in Germany.

Our Group subsidiaries also grant a variety of benefits to employees, depending upon locally defined practices and country-specific regulations and norms.


On top of all the benefits, we offer a new and exciting program – the adidas Group Stock Purchase Plan. Our employees in Germany, USA (TaylorMade excluded), the Netherlands (HQ) and Hong Kong (HQ) will have the opportunity to purchase adidas AG shares at exclusive conditions – including 15% discount on the share price as well as additional matching shares for holding the shares more than a year. More countries will follow.

With this program, we are able to show another appreciation of our employees’ efforts and loyalty, no matter whether they work in an office, take care of the distribution of our products or have face-to-face contact with our consumers in retail stores. Equal conditions apply for everyone who has been with the company for more than six months.

If you are interested in learning more about the Stock Purchase Plan, click on the video below: 


adidas Group Stock Purchase Plan