Community

 
In managing our community affairs programme, the adidas Group has adopted a largely decentralised and brand-oriented model for community involvement practices, recognising that people in our subsidiaries and Group entities best understand the needs and cultural sensitivities of their local communities.

The programme is based on three complementary pillars:

		Community involvement, which ranges from conventional community projects and cause-related marketing initiatives to immediate relief efforts for people in need
		Employee involvement, which supports the company's community affairs goals and objectives by providing meaningful opportunities for our colleagues to engage with the communities where they work
		Corporate giving, where donations can take the form of financial contributions, product contributions, know-how and services.

At brand level, initiatives are aimed to support children and young adults. At the Group level, we engage with the local community at the adidas Group HQ and fund good causes around the world. We also support our suppliers' communities and make contributions to organisations that promote sustainable development practices within the sporting goods industry.
 
Find out how we manage community affairs.
 
For more information go to our online report 2007: Striving to improve performance.