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Awards and Recognition

Awards and recognition


We value feedback from our stakeholders about our programme and, of course we appreciate positive recognition from international institutions and rating agencies, non-governmental organisations (NGOs) and socially responsible investment (SRI) analysts. These organisations evaluate our work through in-depth analysis of the company’s social and environmental programme, including document review and interviews with employees and management.
 
We have won awards and recognition from several organisations:

 • 2009 Industry leader and Supersector leader in the Dow Jones Sustainability Index

 • adidas AG has been awarded with the title "Sustainable retail business 2009"

 • Best rating by European consumer organisations in 2009

 • Inclusion in the FTSE4Good Index

 • Inclusion in the Vigeo Group Indexes

 • adidas Group among the 100 most sustainable corporations in the world

 • Re-accreditation by the Fair Labor Association in 2008

 • B.A.U.M. Environmental Award 2007

 • Product rated best for quality and CSR by Stiftung Warentest in 2006

 • adidas Group among Top Employers of the Year 2006

 • “Ökomanager” of the year 2005

 • Best Sustainability Reporting for 2002 and 2004

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2009 Industry leader and Supersector leader in the Dow Jones Sustainability Index

Dow Jones Sustainability Indexes
Member 2009/10


In 2009, adidas AG has been selected to join the Dow Jones Sustainability Index (DJSI) for the 10th consecutive time. In the category “Clothing, Accessories & Footwear”, adidas AG was rated as industry leader in sustainability issues and corporate responsibility for the seventh time in a row. In addition, the adidas Group was named “Global Supersector Leader” 2009/2010 by being identified as the top company for the sector “Personal & Household Goods” for the second consecutive time.

Already in 2008, adidas AG was honored with the titles "2009 sector leader", "2009 sector gold" and "2009 sector mover".

2009 Sector Leader 2009 Gold Class 2009 Sector Mover


The DJSI is the world`s first global sustainability index family tracking the performance of the leading sustainability-driven companies worldwide. It selects companies on the basis of ongoing commitment to environmental sustainability, strong financial performance, a positive relationship with stakeholders and dedication to upholding and supporting human rights.

More information about the Dow Jones Sustainability Indexes.

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adidas AG has been awarded with the title "Sustainable retail business 2009"


Consumer Initiative

As part of a project called "Corporate Social Responsibility in the retail business", the VERBRAUCHER INITIATIVE e.V. (Consumer Initiative) has awarded the adidas Group with the silver medal and the title "Sustainable retail business 2009".

The project, which was supported by the German Federal Ministry for the Environment and the German Federal Environment Agency, analysed for the first time the social and ecological activities of the retail business in a comprehensive and cross-sectoral way.

Further information are available at www.nachhaltig-einkaufen.de (in German only).

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Best rating by European consumer organisations in 2009

In a running shoe test by nine leading European consumer organisations published in May, the adidas Group obtained the best rating of all participating companies in managing corporate responsibility issues. This result confirms once again the performance and transparency of the adidas Group.

Under the leadership of the International Consumer Research & Testing (ICRT) organisation, nine European consumer organisations – including the German institution STIFTUNG WARENTEST – carried out a comprehensive research project about the social and environmental production context of running shoes from different brands, including adidas and Reebok.

As part of this testing project, five different running shoes from brands adidas and Reebok - adiStar Salvation, adiStar Ride, adidas Duramo, Reebok Premier Trinity KFS III and Reebok Premier Ultra KFS – were chosen for the analysis and evaluation of functionality, quality and material safety of the product. Furthermore, the working conditions at the footwear suppliers and its sole factories in China as well as the overall corporate responsibility performance of the adidas Group were investigated and assessed with the best evaluation ‘very committed’.

The excellent rating of the adidas Group related to labour, health, safety and environmental conditions in the manufacturing process is the result of an in-depth evaluation by ICRT and the independent monitoring organisation ENGAGED which reveals the consistent performance of the adidas Group and its suppliers.

During the evaluation process, the adidas Group provided detailed information about its social and environmental programmes and initiatives, the selected products and its footwear suppliers Yue Yuen Co. Ltd. and Fuluh Corp. in China. Part of the rating approach was the external validation and verification of information that was submitted. Verification audits, including management and worker interviews, were conducted at the two footwear suppliers and their sole factories in China.

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Inclusion in the FTSE4Good Index


FTSE4Good

In 2009, the adidas Group was again included in the FTSE4Good Index, which selects companies on the basis of ongoing commitment to environmental sustainability, strong financial performance, a positive relationship with stakeholders and dedication to upholding and supporting human rights.
 
This positive reassessment acknowledges the Group's social, environmental and ethical engagement, and encourages us to continue and intensify our efforts to improve our sustainability performance.
 
Set up in 2001 by the Financial Times and the London Stock Exchange, the FTSE4Good Index Series offers investors an insight into companies that adhere to the globally recognised guidelines for corporate responsibility. The indexes are used as a basis for structured products and index tracker funds by socially responsible investors around the world.
 
More information on FTSE4Good.

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Inclusion in the Vigeo Group Indexes

Aspi Index Ethibel Sustainability Indices

Besides the Dow Jones Sustainability Indexes and the FTSE4Good Index, the adidas AG is also included into the Vigeo Group Indexes. Specifically, our company is listed in the Aspi Eurozone, the Ethibel Sustainability Index Excellence Europe and the Ethibel Sustainability Index Excellence Global.

The ASPI Eurozone Index is the European index of reference for companies and investors wishing to commit themselves in favour of sustainable development and corporate social responsibility. The Ethibel indices consist of companies that meet financial and sustainability criteria established by the independent organisation forum Ethibel.

As a European leading supplier of extra-financial analysis, the Vigeo Group measures companies' performance in the field of sustainable development and social responsibility to supply this information to Asset Managers. The Vigeo Group is also specialised in Social Responsibility audits for companies and organisations.

More information on the Vigeo Group.

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adidas Group among the 100 most sustainable corporations in the world


Global 100 Most Sustainable Corporations in the World

In 2008, the adidas Group has made it for the fifth time in a row into the ranking of the 'Global 100 Most Sustainable Corporations in the World'. The Global 100 is a selected group of companies taken from a pool of some 1,800 international companies which provides investors and other stakeholders with a unique evaluation tool. Launched in 2005, the annual Global 100 is announced each year at the World Economic Forum in Davos.

The study analyses the activities of companies based on the correlation between sustainability and financial performance. The awarded companies are sustainable in the sense that they have displayed a better ability than most of their industry peers to identify and effectively manage environmental, social and governance factors impacting the opportunity and risk sides of their business.
 
More information about the Global 100 Most Sustainable Corporations in the World.

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Re-accreditation of the adidas Group's monitoring programme by the Fair Labor Association in 2008

In 1999, the adidas Group joined the Fair Labor Association (FLA), a non-profit multi-stakeholder coalition of private corporations, non-governmental organisations and universities. As a member, the company is subject to external monitoring by independent monitors, participation in the FLA third-party complaint system and public reporting.
 
In late 2005, following an extensive review of the compliance programmes, Reebok and adidas were among the first member companies to receive FLA programmatic accreditation. In October 2008, the adidas Group programme (including the integrated Reebok programme since 2006) was among the first group of member companies to receive an FLA re-accreditation.
 
The accreditation signifies that the company is in substantial compliance with FLA requirements to implement a rigorous workplace code of conduct in factories making the company's products. In evaluating a company's programme for accreditation, the FLA monitoring staff reviews independent factory monitoring and verification reports of supplier facilities conducted by accredited external monitors, and verify the implementation of monitoring protocols, training programmes and auditing systems.
 
More information about the FLA.

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B.A.U.M. Environmental Award 2007 for Frank Henke, Social & Environmental Affairs, adidas Group

Personalities of business, media, science and culture received the B.A.U.M Environmental Award on 05 June 2007. It was presented by Ole von Beust, the Mayor of the Free and Hanseatic City of Hamburg. As a special tribute to the laureates, they were welcomed by Germany’s Federal President Horst Köhler.
 
Frank Henke received the award as a representative of the adidas Group. His personal contribution and adidas’ commitment to improve the social and environmental conditions in its international supply chain were given special mention. The award is only granted to citizens who have been working extensively towards better environmental protection and who deal with social issues and sustainable development.
 
B.A.U.M. was founded in 1984 by a group of German entrepreneurs who wanted to support each other in implementing environmental management within their companies. Since then, more than 500 companies as well as non-profit organisations, institutions and individuals alike, have become members of B.A.U.M. Today B.A.U.M. is the European business community's largest environmental initiative.
 
For further information visit: www.baum-umweltpreis.de

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Product rated best for quality and CSR by Stiftung Warentest in 2006

Before the start of the 2006 FIFA World Cup™ in Germany the adidas +Teamgeist match ball obtained the best rating of all ball products tested by the German consumer group magazine Stiftung Warentest. Our +Teamgeist match ball was chosen not only for its functionality, quality and material safety but also for the suppliers’ working conditions and the overall CSR (Corporate Social Responsibility) performance of the adidas Group.
 
Stiftung Warentest has been assessing the social and environmental performance of companies in product manufacturing since 2004. During the evaluation process we provided detailed CSR information about the Group’s social and environmental programmes and initiatives, the products and the supplier sites. Part of the rating approach was the external validation and verification of information we submitted. Verification audits were conducted at the two supplier sites in Thailand and Pakistan, following a verification visit at our Headquarters in Herzogenaurach, Germany.
 
More information about Stiftung Warentest.

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adidas Group among Top Employers of the Year 2006

adidas AG has been voted as one of the Top Employers in Germany by ‘karriere’ magazine. The overall ranking, which was conducted by the Corporate Research Foundation, lists adidas AG as number six in the list of Top Employers in Germany. In the category ‘Job Security’, adidas AG comes in a close second. In the category ‘Market Leader’ adidas ranks third.
 
Also in 2006, we ranked second in a list of the 100 most attractive employers for business students according to The European Student Barometer, the largest survey of university students across fourteen European countries conducted by the trendence Institute for personnel marketing.

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‘Ökomanager’ of the year 2005

The World Wide Fund for Nature Germany (WWF) and German business magazine Capital named adidas Group’s CEO Herbert Hainer ‘Ökomanager des Jahres’ (Environmental Manager of the Year). The jury valued the company’s efforts in improving the ecological and social conditions in the factories producing its products.

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Best Sustainability Reporting for 2002 and 2004

The German Chamber of Public Accountants awarded the ‘Best sustainability reporting’ prize to the adidas Group for its social and environmental reports 2002 and 2004. The jury especially emphasised the consistent high quality of the sustainability reports and the proactive management of specific issues.

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adidas Reebok Taylor made