In October 2010 we presented the most comprehensive and aligned Strategic Business Plan this Group has ever created: Route 2015. Over these five years, we want to achieve qualitative and sustainable growth by building desirable, leading brands in the consumers’ and customers’ perception....
In October 2010 we presented the most comprehensive and aligned Strategic Business Plan this Group has ever created: Route 2015. Over these five years, we want to achieve qualitative and sustainable growth by building desirable, leading brands in the consumers’ and customers’ perception. Consumers nowadays increasingly expect companies to do more than just consider social and environmental issues. They want the products they buy to be the best, helping them be the best they can be. But they also want to buy these products from companies that are at the leading edge in terms of making a difference to the world at large.
We know that we can only follow this route if we are fully committed to managing our business operations in a sustainable way. While we have made big strides in laying the foundations for success in previous years, we must continue to drive innovations and to strengthen our systems and processes.
We continue to work with other brands to develop and roll out new ways to focus our monitoring and training efforts so we can make more of a difference improving conditions for workers in our supply chain. We need to see more Green Teams at our facilities, embedding environmental considerations into our daily life so we can be more resource efficient. Performing well on these critical issues will help us in our ambition to be the global leader in the sporting goods industry.