The adidas Group’s social and environmental strategy is rooted in the Group’s values – performance, passion, integrity and diversity. It is built on the achievements and learning from previous years. It takes into account changes in the societal landscape, global trends and goes hand-in-hand with our overall business strategy. It reflects the feedback that we have captured from our stakeholders and sets clear targets we are striving to achieve.
There are many sustainability issues a multinational company might face. To identify the most relevant issues, we look at our business through different lenses. The following guide us in determining materiality in our programmes and reporting:
Based on those perspectives, we have developed a strategy covering five areas:
Read more about our sustainability strategy
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