The adidas Group has been enhancing the material content in shoeboxes for many years. Beginning with the use of soy-based and water-based inks through to 100% recycled cardboards.In 2012, we will review all packaging concepts used throughout our brands and different product groups. Following this review, we will specify environmental targets for further packaging reduction and optimisation for 2015.Major accomplishments made within packaging for footwear are summarised below.
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