The key challenge for design teams in ‘going green’ is to find ways to go from recognising the importance of the topic to actionable ways of working.Designers have a natural instinct to simplify. So a useful starting point is to look at the variety of materials and the number of colours used for certain styles. Read an interview with James Carnes, Vice President Design for adidas Sports Performance where he explains how his team is following this instinct and responding to the environmental agenda.Read about our 24-hour design project focusing on environmental issues.
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