We have set incremental annual targets for the quantity of ‘Better Cotton’ we will use, starting from 2010, to keep us on track for our target of 100% by 2018. This ‘Better Cotton’ target is part of our Environmental Strategy 2015....
We have set incremental annual targets for the quantity of ‘Better Cotton’ we will use, starting from 2010, to keep us on track for our target of 100% by 2018. This ‘Better Cotton’ target is part of our Environmental Strategy 2015.
It is an ambitious and challenging target as the first ever harvest of ‘Better Cotton’ was only in October 2010. To ensure we can meet our target, we are going beyond engaging with our material suppliers and we are dealing with cotton ginners directly, in cooperation with our material suppliers. This level of engagement helps us understand the challenges and opportunities at each stage of the supply chain.