Green Company is the name we give to our environmental programme at our own sites around the globe. It builds on years of environmental initiatives, drawing them together into a coherent programme. Our Green Company vision is to become a zero-emission company by:
We have adopted a management systems approach to drive continuous improvement. Read about how two further sites gained certification to ISO 14001 in 2011.
All our Green Company targets were developed and approved at the end of 2009.In 2010, we issued a set of guidelines to help our 70 reporting entities establish programmes to meet their targets. The guidelines describe the general approach to translating the Group-wide targets to a local facility level and what steps need to be taken to meet specific targets.Each individual site contributes to meeting the overall Group targets. We know this cannot be done without the active involvement of our people. So we have established the Green Team concept.
Green Teams are dedicated members of staff who propose and help to lead environmental initiatives at their workplaces. Many of our locations already have a Green Team and we are encouraging all sites to have one in place. Their efforts are vital if we are to meet our Green Company targets....
Green Teams are dedicated members of staff who propose and help to lead environmental initiatives at their workplaces. Many of our locations already have a Green Team and we are encouraging all sites to have one in place. Their efforts are vital if we are to meet our Green Company targets. Green Team achievementsHere are some examples of what the Green Teams have achieved:In Portland, USA, one-way cups and dishes were creating a lot of waste. Now there are reusable mugs for sale at all coffee shops at this location and no one-way dishes available in the kitchens around the buildings. The Mattapoisett, USA, Green Team has started a recycling and reuse programme with plastic and glass recycling as well as recycling empty toner cartridges and buying remanufactured ones.In the Bangkok, Thailand, office, where many employees regularly visit factories, the Green Team introduced a carpooling scheme to reduce the number of trips made by car to each particular factory.Our French colleagues in Landersheim have successfully had solar panels installed to heat the water used in all showers and in the staff restaurant.What Green Team members say“A Green Team is a small tactical unit where we can take decisions and actions quickly. I think it should be a key strategic driver for the future of our company,” says Benjamin Devillard from France.And Alissa Leeper from Portland says, “It’s great to be a part of a team of volunteers who get things done and take action in their own free time to make small changes that are impactful in a big way for our community and company.”Jenna Meaney, Alissa’s team-mate adds, “The group has made a big contribution to adidas America. It’s wonderful to see how many things have changed since the Green Team was established: additional recycling, using reusable containers and general awareness of eco issues.”“Just watching TV or reading the paper and seeing all this pollution keeps me motivated to improve my own environmental footprint and to try and convince my colleagues,“ says Tanja Schmidt from Germany. “Through the work in the Green Team I can reach them.”And what are the challenges?“One of the biggest challenges we see is changing the hearts and minds of those who do not want to change. You have to be willing to accept the challenge and work past ‘No’,“ says Ed Musho, also from Portland.Keeping the motivation high at all times is also a big challenge for Gul Uguryol from the Istanbul team. “But seeing the achieved results keeps me motivated!“ she adds.“adidas is a big company and it is not easy to implement changes quickly,“ Tanja thinks. “This frustrates people but we should never give up working together if we want to change something!“And are there any special strategies for success?We try to mix fun and rewards in order to interest our colleagues and be positive rather than pointing a finger at them,“ says Benjamin. “You have to have faith in people, be passionate about your mission and be creative.“And his colleague Romain Prigent adds, “We have to be patient and persuasive and manage to change habits and the mentality of people.“Jenna agrees: “We need to remember that small changes can make a big difference!“
Read our 2012 Sustainability Progress Report
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