The adidas Group has been actively supporting communities for many years. Our commitment and strategy is rooted in the Group’s core value ‘Integrity’, expressing that we are honest, open, ethical and fair. People trust us to adhere to our word.This value has become visible through various programmes like the ongoing support from brand adidas through its corporate volunteering programmes managed by the adidas Fund, Reebok's track record in supporting human rights groups around the world or TaylorMade-adidas Golf's long-standing programme supporting golf charities.All our programmes are built on three complementary pillars – community involvement, employee involvement and corporate giving – determined by local cultural, economic and social factors. At brand level, our programmes are aligned to the brands’ missions.Group programmes are additional programmes led by our Social and Environment Affairs team. They include activities at Group headquarters, relief operations and projects in suppliers’ countries.
Read our 2012 Sustainability Progress Report
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