Since 1999 adidas US has been a supporting partner of America SCORES. America SCORES is the nation’s largest after-school soccer (football), literacy, and service-learning programme serving more than 6,000 youth in 14 urban, low-income communities....
Since 1999 adidas US has been a supporting partner of America SCORES. America SCORES is the nation’s largest after-school soccer (football), literacy, and service-learning programme serving more than 6,000 youth in 14 urban, low-income communities. Using the world’s most popular sport as a foundation, America SCORES programmes inspire youth to lead healthy lifestyles, be engaged students, and become agents of change in their communities.
Addressing illiteracy and obesity
America SCORES addresses some of the most significant needs facing the USA’s urban youth: illiteracy and obesity. Their programmes use football as a building block for teaching creative writing, leadership skills, and teamwork to at-risk youth. To become an America SCORES team member, participants must commit to literacy workshops every other day after school. The workshops help students express their life experiences through poetry. On days they are not writing these poet-athletes practice football and learn how to translate their teamwork skills from the football field to the classroom and into their communities helping them grow into engaged, active citizens.
adidas provides football products for kids and coaches, leadership on the America SCORES National Board of Directors, sponsorship of special events, such as their annual Poetry Slam, and adidas athlete involvement.
In 2011, with the help of adidas and the US Soccer Foundation, America SCORES launched several new programmes in Portland, Oregon, where adidas US is headquartered. adidas values the partnership with America SCORES and will continue to support them in their efforts to help even more kids enrich their lives and their communities through football.