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TaylorMade-adidas Golf’s (TMaG) community relations strategy aims to promote brand awareness through partnerships with non-profit organisations, while improving the quality of life for the people and the programmes these agencies represent. TMaG supports local charitable organisations that champion youth, golf and those less fortunate in all ages.

In 2001, TMaG established the Charitable Contributions Programme to manage the thousands of donation requests received annually from non-profit organisations throughout the United States....

In 2001, TMaG established the Charitable Contributions Programme to manage the thousands of donation requests received annually from non-profit organisations throughout the United States. The programme provides product donations to qualified charities, as well as offering TMaG products for sale at a significant discount.

Since the programme was launched, TaylorMade-adidas Golf is proud to have supported hundreds of organisations through these partnerships, enabling them to increase profits generated from their fundraising events and surpass their goals. This has helped these organisations to better provide the critical services needed by those who rely on them for assistance.

In 2010, TaylorMade announced its partnership with the non-profit organisation Solutions for Change, which is committed to solving family homelessness in North County, San Diego....

In 2010, TaylorMade announced its partnership with the non-profit organisation Solutions for Change, which is committed to solving family homelessness in North County, San Diego. TaylorMade CEO Mark King became chairman of the “Finding Our Way Home” initiative to take 200 families – including 400 children – off the street, and pledged a $1 million commitment over a three-year period through a combination of corporate donations and employee involvement and volunteering.

During 2011, TaylorMade supported Solutions for Change through donations of adidas and Ashworth clothing, and by enlisting employees to assist in readying a home for occupancy by a homeless family. Mark King emceed the Solutions for Change fundraiser, “An Evening to Remember with Condoleezza Rice”, which raised $1.3 million through a live auction.

Established in 2008 by PGA golfer and TaylorMade tour player Pat Perez and his father Tony, ‘Operation Game On’ gives returning troops suffering from physical and mental injuries a customised introduction to golf....

Established in 2008 by PGA golfer and TaylorMade tour player Pat Perez and his father Tony, ‘Operation Game On’ gives returning troops suffering from physical and mental injuries a customised introduction to golf.

During the eight-week golf rehabilitation programme, veterans are hosted at the TaylorMade headquarters, where they receive instruction by PGA teaching professional Jim Flick. Each veteran goes through TaylorMade’s custom fitting process, and receives clubs built to his or her specifications donated by TaylorMade. Veterans completing the programme are able to regain an active lifestyle while rebuilding their self-confidence and hope for the future.

In 1997, the World Gold Foundation established ‘The First Tee’ to improve the lives of young people by providing learning facilities and educational programmes that promote character development and life-enhancing values through the game of golf....

In 1997, the World Gold Foundation established ‘The First Tee’ to improve the lives of young people by providing learning facilities and educational programmes that promote character development and life-enhancing values through the game of golf.

TaylorMade has been an industry partner of The First Tee since 2001, and provides financial support and product donations needed to expand the curriculum and development programmes. The First Tee National School Programme introduces children to golf and The First Tee’s nine core values of responsibility, sportsmanship, perseverance, confidence, judgment, honesty, respect, courtesy and integrity. Over 1.5 million children have been introduced to golf through The First Tee’s Life Skills and Golf experience programmes, which have been held in 46 states.

Each autumn, TaylorMade employees partner with local agencies to help brighten the holiday season for local needy families....

Each autumn, TaylorMade employees partner with local agencies to help brighten the holiday season for local needy families.

During a month-long food drive on the TaylorMade campus, employees donate thousands of pounds of non-perishable food. TaylorMade employees also participate in the Adopt-A-Family project by purchasing gifts for needy families in our community. Angel trees are placed in locations throughout the campus and decorated with angels containing a child’s gift wish. Following the campaign, volunteers deliver the gifts to Adopt-A-Family for distribution to the families.

TaylorMade launched its Community Connections Programme in 2009. The programme is run by employees interested in helping the local community....

TaylorMade launched its Community Connections Programme in 2009. The programme is run by employees interested in helping the local community.

Their goal has been to select four community events each year and encourage employees to participate by volunteering some of their personal time and implement TaylorMade’s involvement.

TaylorMade’s Community and Charity Opportunities programme was launched in 2009 so employees could share information about and become involved in community and charity events that matter to them....

TaylorMade’s Community and Charity Opportunities programme was launched in 2009 so employees could share information about and become involved in community and charity events that matter to them.

Through the intranet and the Community Connections programme, employees publicised these causes with instructions on how to make donations or volunteer to help. Through this initiative, TaylorMade employees will continue to support many causes important to their co-workers in the
years ahead.

Further TaylorMade community projects are:

Cleaning up local beaches
Hosted by the San Diego Coastkeeper and Surfrider Foundation, TaylorMade volunteers joined forces with other members of the community to remove rubbish and clean up around Tamarack Beach in Carlsbad and at the South Carlsbad State Beach campground.

Donating shoes
TaylorMade employees came together by cleaning out their closets and donating their ‘gently worn’ shoes to Soles4Souls, a charity that collects shoes and monies for distribution to those in need. Drop boxes were placed throughout the company headquarters and shoes were collected for various locations around the world.

Renovating the New Haven Youth and Family Services campus
New Haven Youth and Family Services is a residential care facility for at-risk boys between the ages of 12 and 17 in the community of Vista in North San Diego County. In 2010, 185 TaylorMade employees spent the day renovating the centre, including rebuilding decks, painting and landscaping. TaylorMade provided an estimated monetary value of $18,000 of in-kind donations of building supplies and landscaping materials, as well as 1,445 employee volunteer hours.

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To learn more about the Charitable Giving programme of TaylorMade as well as about the policies and procedures for submitting a donation request, please visit http://taylormadegolf.com/customer-service/customerService-charity.html