With the establishment of the Group’s Social and Environmental Affairs (SEA) team in the late 1990s, additional programmes were put in place to complement brand initiatives and target those countries and regions where we have major sourcing operations.To select projects that respond to local needs we have set up a network of local businesses to exchange best practice and ensure mutual support. This network is managed by the Community Affairs function in the SEA team. Community Affairs is also responsible for managing disaster relief efforts and also managing reporting mechanisms so we can analyse needs, evaluate the impact of our work and report on our initiatives.At the adidas Group HQ in Herzogenaurach, each year the company’s apprentices organise a charitable event. The Kids Sports Fun Day allows local underprivileged children to take part in an exciting sports day at the company’s headquarters and give the apprentices the opportunity to plan and implement a project by themselves.
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