In fall 2010, adidas tips off the NBA season with all-new lightweight signature basketball shoes to make two of the league's most dynamic players faster: Derrick Rose and Dwight Howard. Their first-ever signature shoes, Rose will run point for the Chicago Bulls in the adidas adiZero Rose and Howard will dominate the paint for the Orlando Magic in the adidas Beast.
The campaign around the launch is a musical journey into the world of fast, that tugs at the heartstrings while juking you out of your seat. Featuring Slim Chin, Derrick Rose, Dwight Howard, the adiZero™ Rose, the Beast, one cheetah and a solid gold jet ski. All videos can be seen here: http://www.youtube.com/user/adidasbasketball.