On November 29, 2010, adidas and FIFA unveil the adidas SPEEDCELL – the Official Match Ball of the FIFA Women's World Cup 2011™ in Germany. The ball will be presented for the first time during the Official Final Draw ceremony in Frankfurt.
"SPEEDCELL" stands for speed, power and team spirit. The central design elements of the ball, alongside the fresh colours, are the eleven lines which symbolically represent the eleven players and depict the unity of every football team. The design is inspired by the rotating, fast and dynamic movements in football.