In March 2010 Lewis Hamilton unveils another side of his life. The formula-1 pilot features the central character in a ground-breaking alternate reality game (ARG) developed by Reebok. Fans around the world get the chance to help him train and prepare to recover priceless artworks, sculptures and manuscripts from thieves.
Until October 2010 anyone can take part by going to www.SecretLewis.com and looking for clues during the five missions – online, on their mobiles and in the real world at live events across the globe. Reebok joined forces with the former creative director of the Lara Croft games to create this new alternate world for Lewis and his fans.
Get started at www.SecretLewis.com.