In May 2009, adidas and Reinhold Messner renewed their partnership and launched a new product concept: SUPERTREKKING. adidas cooperated with Reinhold Messner back in 1978, developing the SUPERTREKKING LTD. This shoe accompanied Reinhold Messner on his expedition when he was the first man to ascend Mount Everest without supplemental oxygen. The trekking shoe which Messner wore until he reached base camp became a bestseller and legend in the outdoor scene. Around 30 years later, adidas is now presenting a new edition of the successful shoe and is transferring the philosophy behind this development also to apparel and backpacks - lightweight, reduced, and functional.
Product will be available as of Spring/Summer 2010. To find out more about adidas Outdoor please visit www.adidas.com/outdoor.